Maximize inbox wins
This sounds like a job for CI’s email expert! In this session, you’ll learn more about the importance of a solid first-party data strategy, from attracting new leads to nurturing them via email. You’ll also learn more about Apple’s Mail Privacy Protection, which metrics you need to measure success, and how we can help you see all those metrics in *one* place. Don’t let email marketing be a last-minute dash—it’s a vital and active part of your digital marketing mix.
What you’ll get
Alison is an experienced marketing strategist, and leads email consulting at Capacity Interactive. She joined CI after working at non-profit organizations across theater and film. Alison is interested in helping our industry navigate changes in audience behavior as technology evolves. She pulls from her experiences in Development at Film at Lincoln Center and the Shakespeare Theatre Company, and working with Capacity Interactive clients across several artistic disciplines to lead clients to success.
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