Your organization’s website is the heart of your digital strategy and the key to achieving institutional goals. Don’t wait until your next big redesign—start making incremental improvements today that will drive success in 2024.
Discover how to unlock the immense potential of your site in this interactive conversation rooted in data and analysis.
What You’ll Get
Christopher has been marketing the arts for more than 30 years. He was last in-house at New York City Center where he served as Director of Marketing. In 2013, he teamed up with founder Erik Gensler to establish CI, which has become one of North America’s premier consultancies serving the arts.
Ally brings over 10 years of experience in marketing and fundraising for the arts to her role as a Principal Consultant specializing in both website analytics and digital marketing. Prior to joining CI, she worked for several prominent modern dance companies in NYC. She received a BA in dance and art history from Barnard College and an MBA from the Wisconsin School of Business’ Bolz Center for Arts Administration at UW Madison.
Alana has worked in the cultural and nonprofit sectors for nearly 15 years, specializing in digital marketing, content and brand strategy, and digital experiences.
In this episode, we’ll help you bridge the gap between the technical side of GA4 and the high-level goals that matter to your organization’s decision-makers. With a few key tips, you’ll be able to show your boss and board members that investing in analytics is not only worthwhile, but actually critical for long-term success.
Social media is more than just a content dumping ground. It’s where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead.
The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing.
At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing.
