
Leveraging AI in Google and Meta
Given the rapid development and adoption of AI in marketing and the world at large, we must afford AI some meaningful attention.
Today’s arts marketers aren’t competing with AI—they’re competing with other marketers who use AI. In 2024, make the machine your ally in digital advertising.
Join CI consultants for a closer look at Google and Meta’s powerful AI solutions for audience targeting, content optimization, and conversion attribution.
What You’ll Get:
- Advice for strategically employing AI tools to improve marketing efficacy
- Detailed overview of which tools work best for arts organizations
- Examples of how testing and learning can improve the performance of these tools
- Opportunity to ask questions and get answers in real time
Meet your hosts

President (Interim)
Christopher has been marketing the arts for more than 30 years. He was last in-house at New York City Center where he served as Director of Marketing. In 2013, he teamed up with founder Erik Gensler to establish CI, which has become one of North America’s premier consultancies serving the arts.

Senior Consultant
Madelyn is a specialist in search marketing at CI, working across teams and heading up search campaigns for clients as well as supporting professional development internally.

Senior Consultant
Aly wears many hats at CI, serving as a client consultant, team leader, and a Meta specialist. Prior to joining the CI team, she honed her marketing skills at Cincinnati Playhouse in the Park.