Digital media usage has been shifting in recent years, and fundamental changes to how and where we reach target audiences are coming fast. This means strategically evaluating your channels is critical for meeting your marketing goals in 2024.
Learn how and when to diversify your digital mix with tips from the CI team. Together we’ll unpack this top priority and suggest channel experiments that align with your organization’s resources and key objectives.
What You’ll Get
Christopher has been marketing the arts for more than 30 years. He was last in-house at New York City Center where he served as Director of Marketing. In 2013, he teamed up with founder Erik Gensler to establish CI, which has become one of North America’s premier consultancies serving the arts.
Ally brings over 10 years of experience in marketing and fundraising for the arts to her role as a Principal Consultant specializing in both website analytics and digital marketing. Prior to joining CI, she worked for several prominent modern dance companies in NYC. She received a BA in dance and art history from Barnard College and an MBA from the Wisconsin School of Business’ Bolz Center for Arts Administration at UW Madison.
Molly helps arts and culture organizations reach their goals through digital marketing and analytics.
In this episode, we’ll help you bridge the gap between the technical side of GA4 and the high-level goals that matter to your organization’s decision-makers. With a few key tips, you’ll be able to show your boss and board members that investing in analytics is not only worthwhile, but actually critical for long-term success.
Social media is more than just a content dumping ground. It’s where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead.
The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing.
At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing.
