Introduction to Google Search Console

Dates: Spring sessions for this course have concluded. Sign up for our email list to be notified when the next session goes on sale! Prerequisite: Have a Google account. This should be the same account that is associated with your Google Analytics account or Google Business Profile, if applicable. Homework: This class includes weekly homework assignments. Please plan for about an hour for homework in the week between each session for the most effective learning experience. Who is eligible to register for this course? This program is for nonprofit arts and culture marketers only. For-profit marketing registrants will be kindly refunded. Additionally, please note that Capacity Academy has a one-seat-per-student policy, meaning multiple colleagues from the same organization require separate registrations.

Amplify your success on the search engine results page

Level up your SEO efforts with Google Search Console! This powerful tool will help you monitor your site’s search traffic performance, troubleshoot issues, and make your site presence stand out on the crowded SERP (search engine results page). Google Search Console (GSC) is an extremely valuable, free tool that enables you to see what search terms on Google are driving traffic to your website. It’s a key component of every marketer’s toolbox, yet many arts marketers don’t take advantage of it. In this three-session course, Capacity Interactive Search Engine Optimization (SEO) experts will provide an introduction to GSC and guide attendees through the basics of how to use this valuable platform, from account setup to insight gathering to actionable takeaways. By the end of this course, you’ll be ready to use GSC to gather data and optimize your website for organic search traffic.