IAAPA Expo 2024
client highlights
A Testing Mindset
How We Helped The Rock & Roll Hall of Fame Learn and Optimize Shop Campaigns
216%
average overall ROI across Shop campaigns
24%
observed change in CPA from first month to final month in experimental campaign structure
Finding Ready-to-Buy Visitors
How Our Campaign Results Drove Focused Audience Insights for the Ride
233%
ROI on Meta ad spend
284%
increase in search impression share over 1 year
How We Leveraged Lead Generation for the Academy of Natural Sciences
$0.67
cost per lead
76%
of spend towards acquisition
Capacity Interactive Helps Visitor-Serving Organizations Market Smarter
We’re proud partners to hundreds of organizations across North America.
We’ll provide your organization with white-glove strategic direction and expert implementation across the following specialties:
- Digital advertising with all-in-one reporting tools via a customized media mix including social, programmatic, streaming audio, connected TV, digital out-of-home, and more.
- Website analytics that leverage data to design for user needs and dig deeper to understand website user engagement aimed at driving more conversions
- Email strategy and dashboard creation to help your team increase traffic, drive sales, and nurture ongoing relationships with your visitors
- Search Engine Optimization, including both technical optimization and search-first content creation
- Content strategy and creation to ignite your brand, build and engage visitors, and inspire ticket-buying action
- Privacy consulting to help you meet your visitors’ expectations around data privacy, while allowing you to continue measuring and advertising effectively on digital platforms
Who We Work With
Click hyperlinked clients for details on partnership campaigns
1Berkshire
The Academy of Natural Sciences of Drexel University
Artis-Naples
The Barnes Foundation
Carnegie Hall
The Clark Art Institute
Denver Art Museum
Friends of Waterfront Seattle
Hudson River Museum
ICA Boston
The John F. Kennedy Center for the Performing Arts
Los Angeles Philharmonic
The Moth
The Museum of Fine Arts, Houston
Musical Instrument Museum
Orlando Family Stage
San Francisco Museum of Modern Art
The Rock and Roll Hall of Fame
Wave Hill
Whitney Museum of American Art
Preferred Partner Status
Google Premier Partner
We’re recognized for our exceptional use of Google Products, which grants us access to gated tools, beta programs, and more. We’re also on Google’s list of Certified Professionals and have direct contacts with Google’s Ticketing and Live Event division.
Meta Preferred Agency Partner
We’re recognized as Meta superusers, which means insider access to Meta’s suite tools, training, and events. Meta is a regular sponsor and featured speaker at our annual Digital Marketing Boot Camp for the Arts conference.
Spotify Certified Partner
We’re recognized for our extraordinary advertising expertise on Spotify, helping arts organizations run highly-targeted digital audio and video ads.