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We Choreograph Solutions for our Dance Partners

Talk Nerdy To Us

Talk Nerdy To Us

I wholeheartedly recommend Capacity Interactive — Erik Gensler has assembled a tremendous staff of people who are smart, plugged-in, easy to work with, and always go the extra mile for their clients.



—Thomas Cott, Senior Director of Marketing & Creative Content, Alvin Ailey American Dance Theater

CI gets it in a way that no one else does. Their great communication, timeliness, ability to meet deadlines, and the fact that I just really enjoy the collaborative nature of our relationship makes them the top pick for me.



—Rachael Crew, Former Associate Director of Marketing, Guthrie Theater

Capacity Interactive makes digital marketing painless. Their experts are organized, clear, eager to teach, and completely dedicated to crafting the right strategy for us. Plus they’re all so nice!



— Morgan Boecher, Communications Marketing Manager, Caramoor

One of my best decisions was hiring Capacity Interactive! I'm impressed by how committed they are to The National Ballet of Canada. The team is constantly maximizing results. They never just go through the motions.



—Belinda Bale, Senior Associate Director, Communications

Aside from their thoughtful, strategic recommendations and spot-on reporting, what’s been most rewarding is that they act as our partners and truly have become an extension of our team.



—Christa Skiles, Former Associate Director of Marketing, Cincinnati Playhouse in the Park

CI is like having a dynamic contributor on our team – a multi-talented person on top of digital trends, successfully monitoring numerous simultaneous campaigns, and always with a smile!



—Sara Villagio, Chief Marketing Officer, Carnegie Hall

From analysis to implementation to training, CI was a true partner for our analytics needs. They worked with our marketing staff and developers to create a tailored solution. The breadth of data and the skills to utilize it have positioned us for success.



—Patrick Fitzgerald, Director of eCommerce Operations, Pittsburgh Cultural Trust

CI has changed the way we see, value, and assess digital marketing. Not only do they help our team get real, trackable, outstanding results, but our staff gets invaluable training and development through our partnership.



—Mariclare Hulbert, Former Director of Marketing and Communication, Jacob's Pillow Dance Festival

Truly, we at Pacific Northwest Ballet could not be more delighted by the work of Capacity Interactive.



—Lia Chiarelli, Director of Marketing, Pacific Northwest Ballet

Working with CI is one of the best decisions we've ever made. The staff feels like an extension of our team and advanced our efforts to a place we wouldn’t have thought imaginable.



—Amanda Fowler, Marketing Manager, Charlotte Ballet

It’s been awesome working with the CI team. It’s one of the best decisions we’ve made regarding our marketing strategy and our return on investment is out of this world!



—Kristen Squires, Senior Marketing Manager, Midland Center for the Arts

All Client Partners

  • 1812 Productions
  • 1Berkshire
  • Academy of Natural Sciences of Drexel University
  • Actors Theatre of Louisville
  • Alliance Theatre
  • Alvin Ailey American Dance Theater
  • American Ballet Theatre
  • American Conservatory Theater
  • Anchorage Concert Association
  • Annenberg Center for the Performing Arts
  • Apollo Theater
  • Arden Theatre Company
  • Artis-Naples
  • ArtsEmerson
  • Aspen Santa Fe Ballet
  • Associated Industries of Massachusetts
  • AT&T Performing Arts Center
  • Atlanta Opera
  • Atlantic Acting School
  • Ballet Arizona
  • Ballet Hispánico
  • Ballet West
  • BalletMet
  • Baltimore Center Stage
  • Baryshnikov Arts Center
  • Berkeley Rep
  • Bethel Woods Center for the Arts
  • Bienen School of Music
  • Book-It Repertory Theatre
  • Boston Ballet
  • Boston Lyric Opera
  • Boston Symphony Orchestra
  • Bravo! Vail Valley Music Festival
  • Bristol Riverside Theatre
  • Broadway.com
  • BroadwayBox
  • Bryn Mawr Film Institute
  • Caramoor Center for Music and the Arts
  • Carnegie Hall
  • Carolina Performing Arts
  • Celebrity Series of Boston
  • Chamber Music Society of Lincoln Center
  • Chanhassen Dinner Theatres
  • Charlotte Ballet
  • Charlotte Symphony
  • Chicago Architecture Center
  • Chicago Symphony Orchestra
  • Cincinnati Art Museum
  • Cincinnati Opera
  • Cincinnati Playhouse in the Park
  • Cincinnati Symphony Orchestra
  • Classic Stage Company
  • Court Theatre
  • Creative Work Fund
  • Crystal Bridges Museum of American Art
  • Dallas Symphony Orchestra
  • Dance Theatre of Harlem
  • David A Straz Jr Center
  • Denver Art Museum
  • Detroit Symphony Orchestra
  • DeVos Institute of Arts Management at the University of Maryland
  • Discovery Place
  • Dorset Theatre Festival
  • Edmonton Symphony Orchestra
  • Educational Theatre Association
  • Emerson Colonial Theater
  • Ensemble Theatre Cincinnati
  • Family House, Inc.
  • Film Forum
  • First Stage
  • Friends of the National Zoo
  • From the Top
  • George Mason University
  • George Street Playhouse
  • Gibney Dance
  • Global Arts Live
  • Goodman Theatre
  • Goodspeed Musicals
  • Grant Park Music Festival
  • Green Music Center
  • Grounds for Sculpture
  • Guthrie Theater
  • Handel and Haydn Society
  • Hartford Stage
  • Houston Ballet
  • Houston Grand Opera
  • Houston Symphony
  • Hudson Valley Shakespeare Festival
  • Huntington Theatre Company
  • ICA Boston
  • Indianapolis Symphony Orchestra
  • International Festival of Arts and Ideas
  • Jacksonville Symphony
  • Jacob Burns Film Center
  • Jacob's Pillow
  • Jazz at Lincoln Center
  • Juilliard School
  • Kaufman Music Center
  • Kimmel Center for the Performing Arts
  • La Jolla Music Society
  • La Jolla Playhouse
  • League of American Orchestras
  • Les Délices
  • Lied Center for Performing Arts
  • Lincoln Center for the Performing Arts
  • Lone Tree Arts Center
  • Los Angeles Philharmonic
  • Mahaiwe Performing Arts Center
  • Manhattan Neighborhood Network
  • Marin Theatre Company
  • Mark Morris Dance Group
  • MCC Theater
  • McCallum Theatre
  • Miami City Ballet
  • Michigan Opera Theatre
  • Midland Center for the Arts
  • Milwaukee Repertory Theater
  • Milwaukee Symphony Orchestra
  • Minneapolis Institute of Art
  • Minnesota Orchestra
  • Mondavi Center for the Performing Arts
  • Montalvo Arts Center
  • Moonlight Stage
  • National YoungArts Foundation
  • New Jersey Performing Arts Center
  • New Jersey Symphony Orchestra
  • New York Academy of Art
  • New York City Ballet
  • New York City Center
  • New York Theatre Workshop
  • Norman B. Leventhal Map Center
  • North Carolina Symphony
  • Northrop
  • ODC
  • Omaha Performing Arts
  • Omaha Symphony
  • Opera Philadelphia
  • Orchestra of St. Luke's
  • Oregon Shakespeare Festival
  • Oregon Symphony
  • Orlando Ballet
  • Pacific Symphony
  • Peninsula Symphony
  • Penn Museum
  • Pennsylvania Ballet
  • People's Light
  • Philadelphia Orchestra
  • Philadelphia Theatre Company
  • Phoenix Symphony
  • Pilobolus
  • Pittsburgh Ballet Theatre
  • Pittsburgh Cultural Trust
  • Pittsburgh Public Theater
  • Pratt Fine Arts Center
  • Round House Theatre
  • Royal Court Theatre
  • Royal Manitoba Theatre Centre
  • Rubin Museum of Art
  • Salt Lake Film Society
  • San Diego Opera
  • San Diego Rep
  • San Francisco Conservatory of Music
  • San Francisco Opera
  • San Francisco Symphony
  • Scottsdale Arts
  • Seattle Opera
  • Seattle Rep
  • Seattle Shakespeare Company
  • Seattle Symphony
  • Settlement Music School of Philadelphia
  • Shakespeare & Company
  • Shaw Festival Theatre
  • Shubert Theatre New Haven
  • Signature Theatre (NYC)
  • Signature Theatre (VA)
  • Smith College Museum of Art
  • SpeakEasy Stage Company
  • Spoleto Festival USA
  • St. Louis Symphony Orchestra
  • Stanford Live
  • Stephen Petronio Company
  • Steppenwolf
  • Sterling and Francine Clark Art Institute
  • Symphony Space
  • Synetic Theater
  • Tafelmusik
  • Tennessee Performing Arts Center
  • The Art League
  • The Bard Graduate Center
  • The Barnes Foundation
  • The Broad
  • The Broad Stage
  • The Chase Brock Experience
  • The Children's Theatre of Cincinnati
  • The Harbourfront Centre
  • The Joyce Theater
  • The Kennedy Center
  • The Museum of Fine Arts, Houston
  • The National Ballet of Canada
  • The New 42nd Street
  • The Pasadena Playhouse
  • The Public Theater
  • The Richard B. Fisher Center for the Performing Arts
  • The Santa Fe Opera
  • The Wilma Theater
  • Theatre for a New Audience
  • Theatre Philadelphia
  • TheatreWorks Silicon Valley
  • Tilles Center for the Performing Arts
  • Toledo Symphony Orchestra
  • Toronto Symphony Orchestra
  • Tri-Cities Opera
  • Trinity Rep
  • Two River Theater
  • UMass Fine Arts Center
  • University Musical Society
  • Utah Shakespeare Festival
  • Vail Valley Foundation
  • Virginia Arts Festival
  • Walker Art Center
  • Washington Ballet
  • Wave Hill
  • Westport Country Playhouse
  • Williamstown Chamber of Commerce
  • Williamstown Theatre Festival
  • Windsor Symphony Orchestra
  • Wisconsin Conservatory of Music
  • Wolf Trap Foundation for the Performing Arts
  • Woolly Mammoth Theatre Company
  • Yale Repertory Theatre
  • Younes and Soraya Center for the Performing Arts

Case Studies

Audience sitting on blankets on the lawn at Wolf Trap

Wolf Trap Foundation for the Performing Arts

Summer Nostalgia + Smart Digital Targeting = Memberships (with a 1,000%+ ROI)

We worked with Wolf Trap to increase membership sales by raising awareness around member benefits.
Bravo! Vail's Amphitheater filled with patrons awaiting the beginning of their annual classical music festival in Vail, Colorado

Bravo! Vail Valley Music Festival

Non-Branded Keywords are Your Best Supporting Artists

In addition to driving highly qualified traffic to the Bravo! Vail site with non-branded campaigns, we helped them beat out the competition on search against travel and events related sites.
Group fo dancer's on pointe with arms stretched upwards performing the Nutcracker at The National Ballet of Canada

The National Ballet of Canada

Setting the Digital Stage for a Sold-Out Nutcracker Production

If ever there was a story that demonstrated the impact of digital marketing at scale, The National Ballet of Canada's sold-out Nutcracker production is it.