If you have links that drive your users to external partners—such as for class registrations, presenter information, etc—you can track that as Outbound Clicks via Enhanced Measurement in the admin settings. (Learn more in this tutorial from Google.)
Here’s an example of external links on Ailey’s site:
Why we love this analysis
For organizations that link to external sites, this quick report can give you the data you need to measure your success and make site changes (e.g. copy, layout) to increase clicks. In some cases, you might also share this data with your partners to demonstrate your impact.
Your Fast Formulas…
- Pro Tip: Use additional fields to segment your data. This will help you understand how performance varies for different types of users. For example, use traffic source dimensions to associate this behavior with marketing initiatives (so you can identify which campaigns are driving higher quality traffic), or use the device category dimension to see if behavior varies for desktop vs. mobile users (perhaps the mobile version of the page has the CTA too far down on the page?).
That’s It—Happy Tracking!
If you want to take your website glow-up even further, explore analytics resources below or dive into CI’s analytics services and contact us for custom solutions. We love talking nerdy!
