Market Smarter

2017 Arts Industry Digital Marketing Benchmark Study

This new and improved study sheds light on the state of digital marketing practices in the arts and cultural field and will help you understand where you stand amongst your peers. Download this free study and market smarter. 

Show Me the Data


Social Content Calendar for Arts Marketers

Your social content harvest is waiting for you!

Download the Social Content Calendar for Arts Marketers. We’ve outlined 92 arts-related holidays from September – December 2018 to help keep your social content gourd-geous.

Winter/Spring 2019 Coming Soon


Demystifying Google Analytics

Does the Google Analytics (GA) login page haunt you in your dreams? It’s time to log in with confidence.

Watch our free series featuring bite-size, how-to videos to improve your GA skills.

Watch and Learn

Capacity Interactive's Podcast Series

CI to Eye

Erik Gensler, President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

Stay Tuned for More Episodes

More Leads = More Sales


A software plug-in to help you capture email addresses and Facebook likes on your website.

Start Collecting Leads Today

Market Smarter

Behavior Infuser

Behavior Infuser saves your patrons’ website behavior in Tessitura, and allows you to use that data to target email, mail, and telemarketing campaigns.

Get Started



The Flywheel: A New Model for Arts Marketing

Erik Gensler, President of Capacity Interactive explains why it’s time for arts administrators to say, “Goodbye, marketing funnel. Hello, Flywheel.”

Read On



Rethinking #GivingTuesday

Instead of participating in this highly competitive 24 hours, take the spirit of this global day of giving and personalize it for your organization.

Dive In