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Digital marketing that commands an audience

Digital marketing that commands an audience
Digital Advertising

Digital Advertising

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SEO

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Email Strategy

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Content Strategy

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Website Analytics

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Privacy

2024 Cultural Compass

Digital Marketing Benchmarks to Guide Arts and Cultural Institutions

Dive into findings drawn from digital advertising data from 150+ arts organizations across the United States and Canada in this new study from CI. We focused on the metrics we are asked about the most with compelling data points, like….

81%

Impressions

81% of advertising dollars are spent on mobile impressions on paid search. This is compared with 71% of advertising dollars spent on desktop impressions in Google Grant accounts.

17%

Performance Max

Only 17% of organizations are using Google’s Performance Max, despite its incredibly strong results

51%

Meta Active Users

People of all ages are still active on Meta platforms – 51% of users reached with paid Meta content were between the ages of 18 and 44.

…and provide essential context and insights along the way. Don’t wait to download—this free resource will inform your FY25 planning, critical marketing optimizations, and more.

Get the Study

Swipe Right to See More from CI

How Long Should Meta Ad Videos Be?
Content Creation & Strategy
Jul 17, 2024
4 Min Read
How Long Should Meta Ad Videos Be?
Note: this post was originally written in August 2023, and was updated with new data in July 2024. Video remains the dominant c...
Authenticity in Action
EP 130
Jun 27, 2024
estimation...
Authenticity in Action

What sets successful DEIBA initiatives apart? It’s not about checking boxes; it’s about prioritizing authenticity and thoughtfulness.

Some of the most impactful DEIBA work in our industry begins with arts organizations fostering genuine community partnerships and engaging audiences in meaningful ways. In this episode, we discuss inspiring examples of how embracing these principles can lead to profound, positive changes in our organizations.

Prepare for a Scam-Free Summer on Meta
Privacy
Jun 17, 2024
2 Min Read
Prepare for a Scam-Free Summer on Meta
Summer is almost here! Don’t forget your last-minute spring cleaning, particularly in your Meta accounts. Meta has thousands o...
Your Cultural Compass
EP 129
May 30, 2024
estimation...
Your Cultural Compass

Audience behavior has changed significantly over the past few years, and pre-pandemic benchmarks are all but obsolete. If we want to adjust to the demands of today’s market, we need updated markers for success.

Enter: CI’s brand-new Cultural Compass study. We pulled from our own bank of campaign data that spans  over 150 client organizations to uncover the latest digital marketing benchmarks and emerging trends for our industry. In this episode, lead researcher and Senior Consultant Ali Blount discusses the biggest surprises in her analysis of more than 7,000 digital campaigns, and previews key findings to inform your FY25 media planning.

The Art of Audience Engagement
EP 128
May 14, 2024
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The Art of Audience Engagement

Audience engagement is critical for attracting and retaining new attendees. But what exactly does it look like in practice?

For Holly Mulcahy, “audience engagement” isn’t just a marketing platitude—it’s a promise. In this episode, the Wichita Symphony Orchestra’s Concertmaster and Partner for Audience Engagement shares what wine-tasting and birdwatching have to do with orchestral music, and why deepening audience relationships now will pay dividends for our organizations in the long run.

Meet Megan Helmers
CI HQ
May 09, 2024
9 Min Read
Meet Megan Helmers
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Megan Helmers: a CI Consultant ...
Choreographing Change with Data
EP 127
Apr 30, 2024
estimation...
Choreographing Change with Data

Across a variety of artistic genres, we see persistent gender imbalances among the creatives and leaders who make the art possible. That’s especially true for dance, where women continue to hold fewer artistic director positions and receive fewer choreographic opportunities than men despite making up a significant majority of the dance workforce overall.

As full-blown data nerds here at CI, we believe you can’t change what you don’t measure. So we sat down with the team at Dance Data Project® to discuss the latest industry stats and consider how to carve a path forward for gender equity in dance.

Which Google Channel is Right for Me?
Digital Advertising
Apr 25, 2024
8 Min Read
Which Google Channel is Right for Me?
You may have noticed quite a few shifts in the Google landscape as of late: Discovery campaigns have been upgraded to Demand Gen...
Staging Classical Works for Today’s Audiences
EP 126
Apr 16, 2024
estimation...
Staging Classical Works for Today’s Audiences

What do we do when “the classics”—those canonical treasures that embody the rich traditions of our genres—start to feel outdated for today’s audiences, or even at odds with our missions?

In today’s episode, we take a close look at celebrated works from the classical Western canon that include harmful portrayals of non-Western cultures, and hear how one artist is taking action to prune and preserve the art he loves.

Transformational Leadership
EP 125
Apr 02, 2024
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Transformational Leadership

Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future?

As New York City Ballet celebrates its 75th anniversary season, Artistic Director Jonathan Stafford reflects on the Company’s continued evolution, how they’ve adapted to this new digital era, and the unique challenges of leading such a storied cultural entity.

Your 2024 Digital Priorities: Part Two
EP 124
Mar 18, 2024
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Your 2024 Digital Priorities: Part Two

The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing.

At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing.

Managing User Consent On Your Website
Website Analytics & Optimization, Privacy
Mar 13, 2024
5 Min Read
Managing User Consent On Your Website
As you know by now, managing user privacy today can be intimidating. Much of the conversation in the digital realm revolves arou...
Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations...

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