Market Smarter

Digital Marketing Boot Camp for the Arts

Digital Marketing Boot Camp for the Arts is a two-day conference 100% focused on digital marketing for cultural organizations. This year’s conference will be October 24 -25 at Metropolitan West in NYC.

Learn More & Register

Ideas

Social Content Calendar for Arts Marketers

New year, new content!

Download the Social Content Calendar for Arts Marketers. We’ve outlined 81 arts-related holidays from January – April 2019 and added essential resources to help your social content stand out.

Around the Corner: Summer 2019

Market Smarter

Arts Industry Digital Marketing Benchmark Study

This new and improved study sheds light on the state of digital marketing practices in the arts and cultural field and will help you understand where you stand amongst your peers. Download this free study and market smarter.

Show Me the Data

Capacity Interactive's Podcast Series

CI to Eye

Erik Gensler, President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

Stay Tuned for More Episodes

Ideas

Demystifying Google Analytics

Does the Google Analytics (GA) login page haunt you in your dreams? It’s time to log in with confidence.

Watch our free series featuring bite-size, how-to videos to improve your GA skills.

Watch and Learn

Market Smarter

Behavior Infuser

Behavior Infuser saves your patrons’ website behavior in Tessitura, and allows you to use that data to target email, mail, and telemarketing campaigns.

Get Started

 

Ideas

Ask the Industry: Blogging for Arts Organizations

Arts marketers from three organizations share their advice on how to feasibly create blog content on a regular basis, how to write for different audiences, and so much more.

Blog On

 

Ideas

A Guide to Promoting Commonly Disapproved Artistic Content

Discover what Facebook deems as inappropriate content with this handy guide. You’ll also learn about creative workarounds for performances/exhibitions with controversial content.

Ready. Set. Read!