Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

This field is for validation purposes and should be left unchanged.

Digital marketing that commands an audience

Digital marketing that commands an audience
Digital Advertising

Digital Advertising

AI Strategy

AI Strategy

Content Strategy

Content Strategy

Email Strategy

Email Strategy

Website Analytics

Website Analytics

SEO

SEO

Arts Marketing & Leadership Conference

Arts Marketing & Leadership Conference

Watch On Demand

AI Toolkit for Arts & Culture Marketers

Get access to a 10-piece GPT toolkit designed by CI. Every tool includes built-in guidance, best-practice prompts, and is pre-engineered for the tasks you do every day.

Explore Toolkit

CI to Eye with Monica Holt

Join host Monica Holt for meaningful interviews with executives, artists, and experts across industries. Together with Monica, we’ll explore the way innovation, leadership, and joy drive our industry forward.

Listen Now

Swipe Right to See More from CI

ChatGPT is a Marketing Channel
Uncategorized
Jan 12, 2026
5 Min Read
ChatGPT is a Marketing Channel
Most of us were introduced to ChatGPT as a productivity helper. We use it to brainstorm headlines, outline blog posts, summarize…
2026 Arts Marketing Priorities
AI, Content Creation & Strategy, Digital Advertising, Search Engine Optimization
Jan 08, 2026
9 Min Read
2026 Arts Marketing Priorities
As we kick off 2026, it’s worth pausing to ask a simple but important question: what did 2025 actually teach us about where ar…
Best of the Season
EP 162
Dec 18, 2025
estimation…
Best of the Season

Join host Monica Holt as she reflects on the moments that defined the Fall 2025 season, and hear cultural leaders remind us why connection, creativity, and collaboration are more important than ever.

Aly Maier Lokuta on the Intersection of Arts and Health
EP 161
Dec 11, 2025
estimation…
Aly Maier Lokuta on the Intersection of Arts and Health

Aly Maier Lokuta knows that art and science aren’t opposing disciplines. They’re a shared language for strengthening public wellbeing. 

Her career has long bridged these worlds, from co-founding Rutgers’ Arts and Health Research Lab to leading the largest public mural initiative since the WPA era during her time with NYC Health + Hospitals. Now, as AVP of Arts and Well-Being at the New Jersey Performing Arts Center,  she’s proving what many leaders in the field are only beginning to articulate: that cultural institutions can be powerful drivers of community health. 

In this episode, Aly shares real-world examples of arts-in-health programs and actionable advice for organizations looking to launch or grow their own initiatives.

Ming Min Hui on Luck, Leadership, and Wall Street
EP 160
Dec 04, 2025
estimation…
Ming Min Hui on Luck, Leadership, and Wall Street

For Ming Min Hui, there’s no single “right” path to arts leadership—only the one you build through curiosity, courage, and a willingness to evolve.

Her career began far from the stage, in finance and corporate strategy on Wall Street. Today, as Executive Director of Boston Ballet, she sees that wide-ranging experience not as a detour but as the engine behind her leadership.

In this episode, Ming reflects on the value of expansive career paths, the power of collaborative problem-solving, and how she uses her business acumen to deepen the relevance of a 400-year-old art form in Boston and beyond.

Alex Sarian on the Audacity of Relevance
EP 159
Nov 20, 2025
estimation…
Alex Sarian on the Audacity of Relevance

For Alex Sarian, relevance isn’t a buzzword. It’s a mandate for the future of the arts.

As President and CEO of Werklund Centre in Calgary, he’s leading the largest cultural infrastructure project in Canadian history, a transformation that will soon make the organization the country’s largest performing arts campus. But Alex is quick to point out that bricks and mortar aren’t the real story. The deeper shift is philosophical: a move away from mission statements as fixed declarations and toward a practice of asking, “What does the world need right now that we are uniquely positioned to do?”

In this episode, Alex reflects on the evolution underway at Werklund Centre and the ideas behind his best-selling book The Audacity of Relevance. He offers a roadmap for leaders ready to create with their community—not for them—and makes a compelling case for why relevance is the most powerful strategy we have for building a sustainable, future-facing cultural sector.

LIVE: Deborah F. Rutter on Leading Through Disruption and Designing for Resilience
EP 158
Nov 13, 2025
estimation…
LIVE: Deborah F. Rutter on Leading Through Disruption and Designing for Resilience

The future of arts and culture depends on leaders who can innovate, adapt, and inspire—and Deborah Rutter has been doing it at the highest levels. With five decades of experience leading premier cultural institutions across the United States, she knows what it takes to drive meaningful change while keeping artists and audiences at the center. 

In this live episode from Boot Camp 2025, the former President of the Kennedy Center and current Vice Provost for the Arts at Duke University shares lessons from her career on leading through periods of transformational growth and building the financial and operational resilience needed to sustain our organizations.

Let’s
Collaborate

Marketing Courses for Arts & Culture

Marketing Courses for Arts & Culture

Explore Classes