Market Smarter

Boot Camp 2023: Register Now for On Demand

Watch every session from the comfort of your laptop. From digital marketing in the age of AI to data-backed strategies to accelerate audience growth, you can’t do 2024 planning without seeing these sessions.

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Ideas

Social Content Calendar for Arts Marketers

Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all season long!

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Podcast Episode

Leadership in Challenging Times: How to Motivate Your Team

Hear from fellow arts marketers who are leading their teams in fresh and creative ways, and dig into positive industry trends that show us the way forward.

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Market Smarter

Conquering the Asset Desert: Level Up Your Key Art

With short attention spans and competing internal priorities, it can feel overwhelming to think of fresh content ideas for paid campaigns—here’s how you can take your key art from static to scroll-stopping.

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Market Smarter

How We Helped McCallum Theatre Take Control of the SERP

Learn how we helped the McCallum Theatre increase their visibility on the search engine results page (SERP) by implementing a robust search engine optimization (SEO) strategy.

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How We Helped San Francisco Opera Boost Subscription Sales with First-Party Data

Discover how one of the world’s leading opera companies supercharged their subscription sales using first-party data.

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Big News at Capacity Interactive

CI was founded on a commitment to our employees and to the arts industry. Becoming employee-owned through an ESOP preserves those commitments.

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How We Helped San Francisco Opera Reach New Audiences with Cutting-Edge Tactics

Explore how Capacity Interactive helped San Francisco Opera grow its audience with an innovative digital strategy.

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Market Smarter

How We Helped Park Avenue Armory Reach New Audiences with a Holistic Digital Strategy

Discover how we drove ticket sales for unconventional art using a holistic approach and cutting-edge digital tools.

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Market Smarter

How We Helped Manhattan Neighborhood Network Create a Search-First Blog Strategy

Learn how we helped Manhattan Neighborhood Network turn their blog into a search-first tool that directly increased impressions and clicks to their website.

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Market Smarter

The Performing Arts Ticket Buyer Media Usage Study

Dive into the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy.

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Market Smarter

Social Media Ad Dimensions

Your all-in-one, always up-to-date guide for Facebook, Instagram, YouTube, Twitter, TikTok, and Snapchat dimensions.

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