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Digital marketing that commands an audience

Digital marketing that commands an audience
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Email Strategy

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Marketing Courses for Arts & Culture

Marketing Courses for Arts & Culture

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A Call for Courage: DEIBA in Arts and Culture

In the face of attacks on DEIBA, Capacity Interactive resolves to stand strong in our commitment and serve our industry without reservation.

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Cultural Compass: New Industry Marketing Benchmarks

With findings drawn from digital advertising data from 150+ arts organizations across the United States and Canada, this free study focuses on critical benchmarking metrics and why each one matters.

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Swipe Right to See More from CI

Can I Use This Song in My Ad?
Digital Advertising, Content Creation & Strategy
Jun 10, 2025
5 Min Read
Can I Use This Song in My Ad?
Whether you’re launching a season, teasing a new performance, or hyping up an exhibition, music can transform your ad. The rig...
Decoding GA4: Part II
Website Analytics & Optimization
Jun 03, 2025
5 Min Read
Decoding GA4: Part II
If you’ve ever opened GA4 and felt a little lost, you’re not alone. For many arts and cultural marketers, making sense of th...
Bridging the Marketing-Development Divide
EP 142
May 29, 2025
estimation...
Bridging the Marketing-Development Divide

Marketing and development teams in arts and cultural organizations work toward the same goals: generating revenue, deepening relationships, and advancing the mission. But too often, they’re doing that work in silos—on separate timelines, using different tools, and speaking to the same audiences in different ways. The result? Missed opportunities and diminished impact.

In this episode, Cincinnati Shakespeare Company’s Director of Marketing, Jeanna Vella, and Director of Development, Sara Clark, share what happens when we break down silos and create true cross-departmental partnerships. They reveal the tools and tactics that keep their teams aligned, the hurdles they’ve worked through, and what any organization can do to build stronger alignment between marketing and development.

How First-Person Content Drives Results
Content Creation & Strategy
May 21, 2025
4 Min Read
How First-Person Content Drives Results
If you’re wondering what first-person content actually looks like in the wild, you’re in the right place. In this po...
Creative Is the New Targeting
Content Creation & Strategy, Digital Advertising
May 07, 2025
7 Min Read
Creative Is the New Targeting
Not too long ago, success in digital advertising was largely about how skillfully you could pull the right levers inside ad plat...
What Does AI Mean for Organic Search?
AI
May 06, 2025
9 Min Read
What Does AI Mean for Organic Search?
It’s no surprise that AI has taken over the conversation lately—especially in SEO and content creation. It feels like everyo...
Political Shifts and Cultural Stakes of 2025
EP 141
Apr 30, 2025
estimation...
Political Shifts and Cultural Stakes of 2025

Recent political developments in the U.S.—from executive orders to proposed agency closures and evolving federal funding guidelines—have placed cultural organizations at the center of a national conversation about how institutions uphold their values and navigate their role in a rapidly changing America.

In this episode, Brett Egan of the DeVos Institute of Arts and Nonprofit Management breaks down what’s happening now, what’s at stake, and where cultural organizations might find unexpected opportunity in the turbulence.

Your Email Migration Checklist
Email Marketing
Apr 18, 2025
4 Min Read
Your Email Migration Checklist
Switching to a new Email Service Provider (ESP) is a big move, and we get a lot of questions about how to make the transition as...
Decoding GA4: Part I
Website Analytics & Optimization
Mar 27, 2025
4 Min Read
Decoding GA4: Part I
Google Analytics 4 (GA4) is a powerful tool, but it comes with a learning curve—especially for arts and cultural organizations...
What Zoos Can Teach Us About Exceptional Guest Experiences
EP 140
Mar 27, 2025
estimation...
What Zoos Can Teach Us About Exceptional Guest Experiences

Great experiences don’t happen by accident—they’re designed with intention. From the first click on a website to the moment a visitor steps through your door to engagement after they leave, every interaction shapes how people feel about an organization. So what does it take to create a truly exceptional guest experience?

Emily O’Hara, Senior Director of Guest Experience at the Detroit Zoological Society, thinks about this every day. In this episode, she shares how the Detroit Zoo fosters personal connections and creates a welcoming, engaging environment for every guest. We explore practical strategies for delivering wildly good experiences that turn visitors into raving (and returning) fans.

The Fight for Inclusion (Re-Release)
EP 139
Feb 27, 2025
estimation...
The Fight for Inclusion (Re-Release)

As we face growing political tensions in the U.S. and unprecedented government interference in arts and culture programming, sustaining our commitments to diversity, equity, inclusion, belonging, and accessibility (DEIBA) is more critical than ever. Recent executive actions have limited resources for our industry and further silenced historically excluded voices in our field. As these challenges mount, we must find new ways to advocate, collaborate, and ensure our work remains inclusive.

This episode revisits a powerful conversation with Dr. Evelyn Carter from June 2023 about what it takes to uphold DEIBA commitments when the going gets tough. Dr. Carter shares heartening advice and actionable strategies for arts and cultural administrators to meet this moment with purpose and resilience.

Leading with Creativity
Ask the Industry
Feb 12, 2025
7 Min Read
Leading with Creativity
In today’s world, leadership requires vision, adaptability, and an ability to unite others toward a common goal. These qualiti...
Meet Adelaide Jenkins
CI HQ
Feb 10, 2025
10 Min Read
Meet Adelaide Jenkins
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Adelaide Jenkins—a lifelong t...
How to Win at Website Analytics
Website Analytics & Optimization
Jan 30, 2025
3 Min Read
How to Win at Website Analytics
Picture this: Your audience lands on your website, eager to purchase tickets or make a donation, but they hit a snag. Maybe the ...

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