Digital Marketing Boot Camp for the Arts
Digital Marketing Boot Camp for the Arts is a two-day conference 100% focused on digital marketing for cultural organizations. This year’s conference will be on October 24-25 in NYC.
Digital Marketing
for Arts Marketers
by Arts Marketers
Market Smarter
Ideas
Social Content Calendar for Arts Marketers
Your social content deserves headliner treatment. Get fresh inspiration from 169 national and arts-related holidays from September-December 2019.
Market Smarter
Arts Industry Digital Marketing Benchmark Study
This free study sheds light on the state of digital marketing practices in the arts and cultural field and will help you understand where you stand amongst your peers.
Capacity Interactive's Podcast Series
CI to Eye
Erik Gensler, President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
Stay Tuned for More EpisodesIdeas
Demystifying Google Analytics
Does the Google Analytics (GA) login page haunt you in your dreams? It’s time to log in with confidence.
Watch our free series featuring bite-size, how-to videos to improve your GA skills.
Market Smarter
Behavior Infuser
Behavior Infuser saves your patrons’ website behavior in Tessitura, and allows you to use that data to target email, mail, and telemarketing campaigns.
Ideas
Picking Up the Tempo For Classical Programming
Does your classics programming need a boost? The Phoenix Symphony understands. Discover how we helped them revamp and revive with long-running Facebook campaigns targeting existing audiences.
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Using Event Response Campaigns to Drive Ticket Sales
In a sea of Facebook events, we helped Montalvo Arts Center hook new audiences, accelerate word-of-mouth momentum, and drive ticket sales to a west coast debut event.
Bravo! Vail Valley Music Festival
Non-Branded Keywords are Your Best Supporting Artists
In addition to driving highly qualified traffic to the Bravo! Vail site with non-branded campaigns, we helped them beat out the competition on search against travel and events related sites.
Alvin Ailey American Dance Theater
Going Fully Digital
Discover how we helped Alvin Ailey American Dance Theater go 100% digital to promote an Ailey II engagement, which resulted in a sold-out, two-week run.