Market Smarter

Creating a People-First Culture

Did you see Erik Gensler present at TN Inspire at TLCC19? Here’s the 60-minute version of his people-first presentation plus links to the resources mentioned during his talk.

Dive In

Ideas

Social Content Calendar for Arts Marketers

Are you craving new social content ideas? Explore 154 arts-related holidays from May – August 2019 with essential tools and resources to help satisfy your social sweet tooth.

Get the Scoop

Market Smarter

Arts Industry Digital Marketing Benchmark Study

This free study sheds light on the state of digital marketing practices in the arts and cultural field and will help you understand where you stand amongst your peers.

Show Me the Data

Capacity Interactive's Podcast Series

CI to Eye

Erik Gensler, President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

Stay Tuned for More Episodes

Ideas

Demystifying Google Analytics

Does the Google Analytics (GA) login page haunt you in your dreams? It’s time to log in with confidence.

Watch our free series featuring bite-size, how-to videos to improve your GA skills.

Watch and Learn

Market Smarter

Behavior Infuser

Behavior Infuser saves your patrons’ website behavior in Tessitura, and allows you to use that data to target email, mail, and telemarketing campaigns.

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Ideas

Picking Up the Tempo For Classical Programming

Does your classics programming need a boost? The Phoenix Symphony understands. Discover how we helped them revamp and revive with long-running Facebook campaigns targeting existing audiences.

Go For Baroque

 

Ideas

Using Event Response Campaigns to Drive Ticket Sales

In a sea of Facebook events, we helped Montalvo Arts Center hook new audiences, accelerate word-of-mouth momentum, and drive ticket sales to a west coast debut event.

Make Waves