2024 Cultural Compass
Digital Marketing Benchmarks to Guide Arts and Cultural Institutions
Dive into findings drawn from digital advertising data from 150+ arts organizations across the United States and Canada in this new study from CI. We focused on the metrics we are asked about the most with compelling data points, like….
81% of advertising dollars are spent on mobile impressions on paid search. This is compared with 71% of advertising dollars spent on desktop impressions in Google Grant accounts.
Only 17% of organizations are using Google’s Performance Max, despite its incredibly strong results
People of all ages are still active on Meta platforms – 51% of users reached with paid Meta content were between the ages of 18 and 44.
…and provide essential context and insights along the way. Don’t wait to download—this free resource will inform your FY25 planning, critical marketing optimizations, and more.
Social media is more than just a content dumping ground. It’s where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead.
A new cohort of inspiring and determined individuals has moved into leadership positions at cultural organizations—and they’re challenging traditional notions about what arts management should look like.
In this episode, CI’s VP, Managing Director Christopher Williams sits down with three young leaders to discuss generational shifts in leadership styles, navigating the complexities of people management, and the changes they hope to see in their respective arts communities and the industry at large.
What sets successful DEIBA initiatives apart? It’s not about checking boxes; it’s about prioritizing authenticity and thoughtfulness.
Some of the most impactful DEIBA work in our industry begins with arts organizations fostering genuine community partnerships and engaging audiences in meaningful ways. In this episode, we discuss inspiring examples of how embracing these principles can lead to profound, positive changes in our organizations.
Audience behavior has changed significantly over the past few years, and pre-pandemic benchmarks are all but obsolete. If we want to adjust to the demands of today’s market, we need updated markers for success.
Enter: CI’s brand-new Cultural Compass study. We pulled from our own bank of campaign data that spans over 150 client organizations to uncover the latest digital marketing benchmarks and emerging trends for our industry. In this episode, lead researcher and Senior Consultant Ali Blount discusses the biggest surprises in her analysis of more than 7,000 digital campaigns, and previews key findings to inform your FY25 media planning.
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