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Digital marketing that commands an audience
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Your 2024 Digital Priorities

The changing digital landscape presents challenges, but also an incredible opportunity to strategically reassess priorities heading into a new year and era. Here are CI’s top 5 areas of focus to help you reach audiences, drive revenue, and meet your marketing goals in 2024.

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The latest from Capacity Interactive

Leveraging AI in Google and Meta
Digital Advertising
Feb 21, 2024
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about...
Decolonizing Classical Music
EP 122
Feb 20, 2024
estimation...
Decolonizing Classical Music

Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.

Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Should I Use Meta’s CTA Buttons?
Digital Advertising
Feb 12, 2024
Should I Use Meta’s CTA Buttons?
To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring t...
Diversifying Beyond Google and Meta
Digital Advertising
Feb 07, 2024
Diversifying Beyond Google and Meta
At CI, we understand that resources—like time, money, and staff—are limited. When managing paid advertising for our clients,...
What Website Data Can Do for You
Website Analytics & Optimization
Jan 30, 2024
What Website Data Can Do for You
As arts marketers, we are constantly trying to do more with less and be as efficient as possible with our time and money. Websit...
Words of Inspiration To Power 2024
EP 121
Jan 30, 2024
estimation...
Words of Inspiration To Power 2024

In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. They all answered the same question: “If you could broadcast one message to executive directors, leadership teams, staff, and boards of thousands of arts organizations, what would it be?”

We call this their “CI to Eye moment,” and in this special episode, Dan revisits these key insights to offer encouragement and perspective for the year ahead.

How Do I Export My UA Data?
Website Analytics & Optimization
Jan 29, 2024
How Do I Export My UA Data?
As organizations continue their transition from Universal Analytics (UA) to Google Analytics 4 (GA4), there is one final deadlin...
Think Like a Data Analyst
Website Analytics & Optimization
Jan 26, 2024
Think Like a Data Analyst
Picture it: You’ve been collecting Google Analytics data about how users are interacting with your website, using the data spo...
Empowered Decisions
EP 120
Jan 03, 2024
estimation...
Empowered Decisions

Stay cool, arts marketers. We’re bringing you a special recording of our panel discussion from Boot Camp 2023 all about knowing when to say yes. And since it’s the holiday season, we’ll also take a look back at the year with all of you.

How Do I Craft a Delight Campaign?
Digital Advertising
Jan 03, 2024
How Do I Craft a Delight Campaign?
Fans of the flywheel model know that a stellar audience experience is key to building momentum for future sales. There are so ma...
Deciding When to Go Dynamic
Digital Advertising
Nov 27, 2023
Deciding When to Go Dynamic
The world of digital marketing has always been largely rooted in an inherent trust that technology will cooperate once we hand o...
The Power of Curiosity
EP 119
Nov 14, 2023
estimation...
The Power of Curiosity

We’re swiftly approaching one of the busiest times of year for arts marketers… and with it, holiday programs, gift campaigns, end-of-year donation pushes, and—to top it all off—strategic planning for next season.

How Do I Navigate Google Analytics 4?
Website Analytics & Optimization
Oct 18, 2023
How Do I Navigate Google Analytics 4?
Whether you took the plunge into Google Analytics 4 (GA4) by choice or got nudged by necessity, you’ve officially bid far...

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