Boot Camp 2020
Boot Camp 2020 is a two-day virtual conference that examines the most pressing challenges for the arts this year and beyond. It’s time to rethink old assumptions and imagine new possibilities.
Digital Marketing
for Arts Marketers
by Arts Marketers
Market Smarter
Ideas
Our Anti-Racism Commitments
We’re proud to share our Anti-Racism commitments. They will hold us accountable as we move towards becoming an Anti-Racist organization.
Ideas
Social Content Calendar for Arts Marketers
The world is a different place in 2020—your audience is looking to their friends, family, and organizations they trust for a sense of purpose, hope, and a call for change. This resource outlines national and arts-related holidays and content ideas with a new lens to help you connect with audiences.
Capacity Interactive's Livestream Series
CI to Eye Live
CI to Eye Live features timely conversations with leaders inside and outside of the arts. This is a live YouTube series—check out the latest episode to hear from three arts leaders who see their cultural institutions as spaces to cultivate civic engagement and social change.
Interactive Resource
Content Inspiration Gallery for Arts Organizations in Crisis
This brand new, interactive resource features over 100 examples of stellar social content examples from the arts. It’s yours to bookmark and will be updated regularly.
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Boot Camp Livestream Recording
COVID-19 has turned our industry upside down, but our commitment to the future of the arts is stronger than ever. This livestream recording features presentations, Q+A interviews, and case studies from across the arts industry on leadership, marketing, fundraising, and wellness.
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The Performing Arts Ticket Buyer Digital Media Usage Study
Download this study of 18,000 ticket buyers from 40 performing arts organizations across the country. The report is a resource for arts marketers in organizations of all shapes and sizes looking to navigate ever-evolving audience behavior in our rapidly changing media environment.
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Arts Industry Digital Marketing Benchmark Study
This free study sheds light on the state of digital marketing practices in the arts and cultural field and will help you understand where you stand amongst your peers.
Capacity Interactive's Podcast Series
CI to Eye
Erik Gensler, President of Capacity Interactive, talks with leaders about marketing, organizational culture, innovation, and how cultural organizations can survive this pandemic.
Listen. Subscribe. Get Inspired.Market Smarter
Social Media Ad Dimensions
Your all-in-one, always up-to-date guide for Facebook, Instagram, YouTube, Twitter, and Snapchat dimensions.
Bravo! Vail Valley Music Festival
Non-Branded Keywords are Your Best Supporting Artists
In addition to driving highly qualified traffic to the Bravo! Vail site with non-branded campaigns, we helped them beat out the competition on search against travel and events related sites.
Alvin Ailey American Dance Theater
Going Fully Digital
Discover how we helped Alvin Ailey American Dance Theater go 100% digital to promote an Ailey II engagement, which resulted in a sold-out, two-week run.