Content Workshops

hands-on. expert-led.

Whether you’re an individual arts organization or a foundation supporting a creative ecosystem, Capacity offers a flexible suite of expert-led workshops designed to help arts marketers create standout content that drives tangible results. See Workshops

Two Ways to Book

For Your Team

Pick an individual session or build your own workshop track! Combine 2–3 workshops to create a tailored half-day, full-day, or multi-week training series. We’ll customize each experience to suit your organization’s goals—and offer a discounted rate if you book 2 or more sessions.

For Your Community

Foundations and service organizations can sponsor a day-long or multi-day training for local arts organizations. IRL and virtual options are available!

“Creative is the New Targeting” Keynote Session

This one-hour presentation offers a deep dive into the state of social media in today’s digital age and explains how diversified content drives results across platforms, followed by a brief Q&A. This session is perfect for senior leaders and teams— come with your curiosity and leave with a team-wide mindset shift and data-backed creative strategy insights.

What You’ll Get:

60-min presentation
Copy of the slide deck & session recording

Starting at $1,000

Ask About It

Voice & Tone Workshop

Build your brand voice from the inside out. We’ll facilitate an interactive workshop with your full team to help you define your brand values, shape your unique institutional persona, and identify key target audiences you should be speaking to.

After the initial intake is complete, we’ll use your team’s input to craft a custom brand messaging guide for your organization. This guide will help ensure that your copywriting reflects your unique mission and values, remains consistent across platforms, and feels like it’s written by the same person, regardless of who on the team is writing.

What You’ll Get:

2-hour interactive workshop
Bespoke Brand Messaging Guide for your organization

Starting at $3,000

AI + Copywriting Add-On

Want to dive deeper? Using your Brand Messaging Guide your & Tone workshop, we’ll turn ChatGPT into a brand-loyal copy partner. You’ll learn how to prompt ethically and discover ways to audit existing copy for consistency and relevance through hands-on practice. You’ll walk away with a custom tool to accelerate your copywriting.

What You’ll Get:

90-minute live demo with guided practice
Brand-tuned Custom GPT

Starting at $3,000

Let’s Do It

Content Season Planning Package

Want an extra hand with your copywriting and creative strategy? Set yourself up for success with a full content plan for your upcoming season. We’ll lead you through two 90-minute workshops where we’ll share our best practices and work directly with your team to help support you as you create concrete copywriting blurbs and content ideas for each program in your coming season. You’ll leave with a solid game plan for the year ahead & valuable tips you can use for years to come!

What You’ll Get:

90-min copywriting workshop
1-hour copywriting working session with Capacity team
90-min content workshop
1-hour recap & feedback session with Capacity team
Season Game Plan document with target audiences, messaging angles, copy blurbs, CTAs, and creative design ideas for each show or exhibition

Starting at $4,000

Let’s Plan It

Vertical Video Workshop

Feeling lost with TikTok, Instagram Reels, and YouTube Shorts videos? We’ve got you covered. This one-hour workshop will cover vertical video best practices and a guided walkthrough of CapCut to help you quickly create quality videos with ease. Invite the whole team and expand the number of people who can collect and create vertical video— this training is perfect for beginners with little to no editing experience!

What You’ll Get:

1-hour workshop
Shot list template
1 hour feedback session on video content that you’ve created

Starting at $2,000

Schedule Your Training

Lo-Fi Content Workshop

This hands-on workshop shows you how to harness the power of scrappy, scroll-stopping Lo-Fi content using nothing more than your phone and office supplies you have at your desk. We’ll start with a no-fluff rundown of Lo-Fi trends and examples from inside and outside the arts, then dive into guided prompts and simple exercises to help you capture and shape real content ideas. If you’ve ever felt short on assets, this session will show you that you already have everything you need.

What You’ll Get: