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Events IAAPA Expo 2024
IAAPA Expo 2024

IAAPA Expo 2024

Capacity Interactive is the premier digital marketing consulting firm for ambitious cultural organizations and attractions. For 15 years, we’ve led hundreds of clients through their digital transformations by helping engage audiences, build community, and market smarter. Today, our team has over 65 digital strategy experts working around the U.S.
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client highlights

A Testing Mindset

How We Helped The Rock & Roll Hall of Fame Learn and Optimize Shop Campaigns

216%
average overall ROI across Shop campaigns

24%
observed change in CPA from first month to final month in experimental campaign structure

 

Keep Rocking and Rolling
Finding Ready-to-Buy Visitors

How Our Campaign Results Drove Focused Audience Insights for the Ride

233%
ROI on Meta ad spend

284%
increase in search impression share over 1 year

Ride on

How We Leveraged Lead Generation for the Academy of Natural Sciences

$0.67
cost per lead

76%
of spend towards acquisition

Uncover More Insights

Capacity Interactive Helps Visitor-Serving Organizations Market Smarter

We’re proud partners to hundreds of organizations across North America.

We’ll provide your organization with white-glove strategic direction and expert implementation across the following specialties:

  • Digital advertising with all-in-one reporting tools via a customized media mix including social, programmatic, streaming audio, connected TV, digital out-of-home, and more.
  • Website analytics that leverage data to design for user needs and dig deeper to understand website user engagement aimed at driving more conversions
  • Email strategy and dashboard creation to help your team increase traffic, drive sales, and nurture ongoing relationships with your visitors
  • Search Engine Optimization, including both technical optimization and search-first content creation
  • Content strategy and creation to ignite your brand, build and engage visitors, and inspire ticket-buying action
  • Privacy consulting to help you meet your visitors’ expectations around data privacy, while allowing you to continue measuring and advertising effectively on digital platforms

 

Let’s talk

Who We Work With

Click hyperlinked clients for details on partnership campaigns

 

1Berkshire

The Academy of Natural Sciences of Drexel University

Artis-Naples

The Barnes Foundation

Carnegie Hall

The Clark Art Institute

Denver Art Museum

Film Forum

Friends of Waterfront Seattle

Grounds for Sculpture

Hudson River Museum

ICA Boston

The John F. Kennedy Center for the Performing Arts

Los Angeles Philharmonic

The Moth

The Museum of Fine Arts, Houston

Musical Instrument Museum

Orlando Family Stage

San Francisco Museum of Modern Art

StoryCorps

The Ride

The Rock and Roll Hall of Fame

Wave Hill

Whitney Museum of American Art

and more!

Preferred Partner Status

Google Premier Partner

We’re recognized for our exceptional use of Google Products, which grants us access to gated tools, beta programs, and more. We’re also on Google’s list of Certified Professionals and have direct contacts with Google’s Ticketing and Live Event division.

Meta Preferred Agency Partner

We’re recognized as Meta superusers, which means insider access to Meta’s suite tools, training, and events. Meta is a regular sponsor and featured speaker at our annual Digital Marketing Boot Camp for the Arts conference.

Spotify Certified Partner

We’re recognized for our extraordinary advertising expertise on Spotify, helping arts organizations run highly-targeted digital audio and video ads.

Want to learn more?