How First-Person Content Drives Results

Example 1: The Ride NYC 

What is being promoted: Holiday Ride experience in NYC 

What was captured: Footage by staff guided by a shot list we provided, edited by Capacity Interactive

Visuals: This video places viewers in the rider’s seat, capturing the full journey from boarding the bus and scanning your ticket, to watching street-side performers and taking in the iconic Midtown lights. It effectively captures multiple vantage points that immerse the viewer in the experience.

Voice: Featuring a voiceover crafted by CI’s content team, the narration adds a sense of wonder and gives context to the visuals, supported by a festive, jingle-like backing track that enhances the holiday cheer.

Vibe: Energetic and full of joy, the video taps into seasonal nostalgia and excitement, mirroring the magic and theatrical delight of NYC during the holidays.

Example 2: The Metropolitan Museum of Art 

What is being promoted: Date Night at The Met

Visuals: This video weaves together intimate moments and communal experiences, from solitary sketching to audience applause after enjoying fantastic live music, showing viewers that whether you come alone or with a date, the experience has something for everyone.

Voice: The video opens with a curious and casual voiceover, which is the perfect 3-second attention-grabbing opener, asking the viewer if they’ve heard about the experience. It then walks through highlights in a friendly tone that feels like you’re getting an insider tip from a friend who’s already been.

Vibe: Equal parts romantic and exploratory, the video celebrates beauty, surprise, and personal discovery. It leaves the viewer with the impression that Date Night at The Met is a can’t-miss cultural gem.

Example 3: New York City Ballet 

What is being promoted: NYC Ballet as a date night destination 

Who created it: An audience member

Visuals: This trendy POV-style video walks viewers through the full evening—from getting dressed up to sipping pre-show drinks, watching the curtain rise, and soaking in post-show bows. It captures the grandeur and intimacy of the entire experience.

Voice: There’s no spoken audio, but the on-screen text narrates the journey and sets expectations, demonstrating that first-person content can work with or without a voiceover.

Vibe: Sophisticated yet inviting, the content feels like a curated but approachable date night adventure, perfect for younger audiences or first-time ballet attendees.

Introducing CI’s Newest Service: First-Person Content Creation

To empower arts organizations and clients, we’ve introduced a new offering designed to help you create first-person content more easily and intentionally. Whether your team wants strategic guidance, editing support, or both, this new product provides a clear path forward. We’ll partner with you to build a customized shot list and provide easy-to-follow media guidelines to help your team capture high-quality vertical video in-house. Then, we’ll transform your footage into scroll-stopping short-form videos—ready for organic or paid campaigns.

Whether your team has first-person content creation expertise or not, we’re here to simplify the process and enhance your digital storytelling capabilities.

See Content Services

Let’s turn your next campaign into scroll-stopping content

The power of first-person content is undeniable. It’s authentic, highly engaging, and remarkably effective at resonating with diverse audiences. At Capacity Interactive, we believe strongly in the strategic advantage that first-person content offers arts organizations looking to deepen audience connections and boost campaign performance.