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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Featured Insights

Which Google Channel is Right for Me?
Digital Advertising
Apr 25, 2024
8 Min Read
Which Google Channel is Right for Me?
You may have noticed quite a few shifts in the Google landscape as of late: Discovery campaigns have been upgraded to Demand Gen, Performance Max is Google’s new golden child, and some campaign types that have done well in the past might be struggling to achieve the same levels of success now. Just like assembling…
Leveraging AI in Google and Meta
Digital Advertising
Apr 11, 2024
11 Min Read
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about the unknown. However, given the rapid development and adoption of AI in marketing and the world at large, we must afford AI some meaningful attention. While Google & Meta—platforms on which arts marketers…

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How Long Should Meta Ad Videos Be?
Content Creation & Strategy
Aug 22, 2023
4 Min Read
How Long Should Meta Ad Videos Be?
Video remains the dominant content format on social media, so we’re always asked about optimizing the experience. The most c...
Conquering the Asset Desert
Content Creation & Strategy
Apr 27, 2023
4 Min Read
Conquering the Asset Desert
With short attention spans and competing internal priorities, it can feel overwhelming to think of fresh content ideas for paid ...
TikTok and Vertical Video
Content Creation & Strategy
Jan 19, 2023
6 Min Read
TikTok and Vertical Video
Start creating engaging TikTok and Reels content with expert tips and resources. ...
Rethink Your Blog as a Search-First Tool
Search Engine Optimization, Content Creation & Strategy
Jul 01, 2022
6 Min Read
Rethink Your Blog as a Search-First Tool
Learn how to optimize your blog posts for the Search Engine Results Page (SERP) to reach new patrons, increase website traffic, ...
Creating Accessible Social Content
Content Creation & Strategy
May 25, 2022
10 Min Read
Creating Accessible Social Content
Learn how the Capacity Interactive marketing team began their journey to develop an accessibility strategy for social media, and...
The Arts Marketer’s Guide to Instagram Reels
Content Creation & Strategy, Digital Advertising
Mar 01, 2022
7 Min Read
The Arts Marketer’s Guide to Instagram Reels
Are Instagram Reels right for your social strategy? Learn everything you need to know to make the call, from goals and resources...
The Ultimate Pivot to Streaming Video
Ask the Industry, Content Creation & Strategy
Oct 19, 2020
5 Min Read
The Ultimate Pivot to Streaming Video
Discover how you can embrace a new landscape during the pandemic to create livestream performances that elevate your art form in...
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CTA Generator

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Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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