Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

This field is for validation purposes and should be left unchanged.
The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

From AI Regulation to Cancer Research
AI
Oct 31, 2025
3 Min Read
From AI Regulation to Cancer Research
In this edition: launches, laws and policies, and good news. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new developments in the field. Sometimes, they’ll be tips on tactics, features, or functionality.  If you…
Updates from OpenAI’s Dev Day and Sora rollout
AI
Oct 24, 2025
3 Min Read
Updates from OpenAI’s Dev Day and Sora rollout
In this edition: examining the response to the Sora video app, and the shifts introduced at OpenAI’s Dev Day. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new developments in the field. Sometimes, they’ll…

Explore Our Blog

Can I Use This Song in My Ad?
Digital Advertising, Content Creation & Strategy
Jun 10, 2025
5 Min Read
Can I Use This Song in My Ad?
Whether you’re launching a season, teasing a new performance, or hyping up an exhibition, music can transform your ad. The rig…
How First-Person Content Drives Results
Content Creation & Strategy
May 21, 2025
4 Min Read
How First-Person Content Drives Results
If you’re wondering what first-person content actually looks like in the wild, you’re in the right place. In this po…
Creative Is the New Targeting
Content Creation & Strategy, Digital Advertising
May 07, 2025
7 Min Read
Creative Is the New Targeting
Not too long ago, success in digital advertising was largely about how skillfully you could pull the right levers inside ad plat…
View More Posts

Explore More Resources

CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

Take Me There >

Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead >