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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

Gemini’s Gene, Open Source, and AI Crawlers
AI

Aug 25, 2025
3 Min Read


Gemini’s Gene, Open Source, and AI Crawlers

In this edition: a few news updates (there are always more!) across AI products on the market. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new developments in the field. Sometimes, they’ll be tips…

What The Getty Museum Is Getting Right on TikTok
Content Creation & Strategy

Aug 25, 2025
4 Min Read


What The Getty Museum Is Getting Right on TikTok

We’ve seen it happen before: an arts org joins TikTok, posts a few shaky videos set to classical music, and logs off when nothing “goes viral.” But the Getty Museum has cracked the code on what actually works for cultural institutions—without compromising its mission or brand. Their feed is a standout example of TikTok-native content…

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Can I Use This Song in My Ad?
Digital Advertising, Content Creation & Strategy

Jun 10, 2025
5 Min Read


Can I Use This Song in My Ad?

Whether you’re launching a season, teasing a new performance, or hyping up an exhibition, music can transform your ad. The rig…

How First-Person Content Drives Results
Content Creation & Strategy

May 21, 2025
4 Min Read


How First-Person Content Drives Results

If you’re wondering what first-person content actually looks like in the wild, you’re in the right place. In this po…

Creative Is the New Targeting
Content Creation & Strategy, Digital Advertising

May 07, 2025
7 Min Read


Creative Is the New Targeting

Not too long ago, success in digital advertising was largely about how skillfully you could pull the right levers inside ad plat…

AI Apps to Take Time Back
Content Creation & Strategy, AI, Digital Advertising

Dec 02, 2024
7 Min Read


AI Apps to Take Time Back

As arts marketers, we’re always asked to do more with less—create more content, launch more campaigns, analyze more data…


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