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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

How to Fix the Blind Spot in Your Ticket Analytics
Website Analytics & Optimization
Jan 20, 2026
4 Min Read
How to Fix the Blind Spot in Your Ticket Analytics
Do you really know what your audiences do once they land on your event page? Most organizations think they do. They look at Google Analytics, see page views, and assume they understand audience behavior. But here’s the catch: standard analytics only tell part of the story. The Hidden Problem With Standard GA4 Analytics Think of…
Cheers to Content: Inspiration from the Beer Industry for Arts Marketers
Content Creation & Strategy
Jan 15, 2026
5 Min Read
Cheers to Content: Inspiration from the Beer Industry for Arts Marketers
Some of the best marketing inspiration comes when you least expect it. For me, it came over a pint at Rhinegeist Brewery in Cincinnati in 2025. Their marketing and communications team is whip-smart and creative, and our conversation about beer and brand sparked ideas that translate beautifully to arts marketing. The big takeaway? Don’t just…

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2026 Arts Marketing Priorities
AI, Content Creation & Strategy, Digital Advertising, Search Engine Optimization
Jan 08, 2026
9 Min Read
2026 Arts Marketing Priorities
As we kick off 2026, it’s worth pausing to ask a simple but important question: what did 2025 actually teach us about where ar…
Can I Use This Song in My Ad?
Digital Advertising, Content Creation & Strategy
Jun 10, 2025
5 Min Read
Can I Use This Song in My Ad?
Whether you’re launching a season, teasing a new performance, or hyping up an exhibition, music can transform your ad. The rig…
How First-Person Content Drives Results
Content Creation & Strategy
May 21, 2025
4 Min Read
How First-Person Content Drives Results
If you’re wondering what first-person content actually looks like in the wild, you’re in the right place. In this po…
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