Let’s Get Creative: Cookie Banner Headlines for Arts Organizations

Let’s talk about cookies. I’ll go first. (And, spoiler, we’re not talking pastries here—but if we were, let the records show that my favorite kind are snickerdoodles.) 

I’m talking about website cookies. Privacy and cookie preferences are critical aspects of our online experience. Increasingly audiences expect organizations to respect their users’ privacy by obtaining clear consent for data collection and providing transparent options for when and how cookies are used. Usually, this is done through some kind of banner on your website. Depending on where your audiences are located, in some cases this practice is legally required! 

But it isn’t just about legal compliance—it’s about trust. When users know that their data is handled responsibly, they’re more likely to engage with your website and return. 46% of consumers purchase more from companies they trust, and 61% recommend a trusted company to others (and we all know what Colleen Dilenschneider taught us: what others say about you is 12.85x more important than what you say about yourself!). Get all the details about managing user consent on your website here. 

So cookie banners are becoming more common and necessary for legal compliance. If you’re thinking, “This is overwhelming and not fun at all!”—read on. 

 There is a big opportunity to get creative while staying compliant.

Bring Your Brand Personality Into Play

If your organization has or is considering adding a consent banner to your site, it’s important to remember these don’t have to be entirely bland legalese. 

Yes, the information presented must be clear and specific about the type of data being collected in the fine print, but that doesn’t mean the presentation has to feel like reading a contract. In fact, cookie banner headlines can be a great opportunity to reflect your brand’s personality! A catchy, welcoming headline can help draw users in and introduce them to your world. Think of it as a way to say, “Hey, we’re glad you’re here, and we’re committed to protecting your privacy.” It can even entice them to read the details, unlike every other cookie-cutter (sorry) banner out there. 

Here are 3 examples that are a bit more playful:

But you can take it to another level by making this copy even more specific to your organization.