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Content Workshops Content Workshops

Content Workshops

hands-on. expert-led.

Whether you’re an individual arts organization or a foundation supporting a creative ecosystem, CI offers a flexible suite of expert-led workshops designed to help arts marketers create standout content that drives tangible results. See Workshops

Two Ways to Book:

For Your Team
Pick an individual session or build your own workshop track! Combine 2–3 workshops to create a tailored half-day, full-day, or multi-week training series. We’ll customize each experience to suit your organization’s goals—and offer a discounted rate if you book 2 or more sessions.
For Your Community
Foundations and service organizations can sponsor a day-long or multi-day training for local arts organizations. IRL and virtual options are available!

“Creative is the New Targeting” Keynote Session

This one-hour presentation offers a deep dive into the state of social media in today’s digital age and explains how diversified content drives results across platforms, followed by a brief Q&A. This session is perfect for senior leaders and teams— come with your curiosity and leave with a team-wide mindset shift and data-backed creative strategy insights.

What You’ll Get:

  • 60-min presentation
  • Copy of the slide deck & session recording

Starting at $1,000

Ask About It

Voice & Tone Workshop

Build your brand voice from the inside out. We’ll facilitate an interactive workshop with your full team to help you define your brand values, shape your unique institutional persona, and identify key target audiences you should be speaking to.

After the initial intake is complete, we’ll use your team’s input to craft a custom brand messaging guide for your organization. This guide will help ensure that your copywriting reflects your unique mission and values, remains consistent across platforms, and feels like it’s written by the same person, regardless of who on the team is writing. 

What You’ll Get:

  • 2-hour interactive workshop
  • Bespoke Brand Messaging Guide for your organization

Starting at $3,000

AI + Copywriting Add-On 

Want to dive deeper? Using your Brand Messaging Guide your & Tone workshop, we’ll turn ChatGPT into a brand-loyal copy partner. You’ll learn how to prompt ethically and discover ways to audit existing copy for consistency and relevance through hands-on practice. You’ll walk away with a custom tool to accelerate your copywriting. 

What You’ll Get:

  • 90-minute live demo with guided practice
  • Brand-tuned Custom GPT

Starting at $3,000

Let’s Do It

Content Season Planning Package

Want an extra hand with your copywriting and creative strategy? Set yourself up for success with a full content plan for your upcoming season. We’ll lead you through two 90-minute workshops where we’ll share our best practices and work directly with your team to help support you as you create concrete copywriting blurbs and content ideas for each program in your coming season. You’ll leave with a solid game plan for the year ahead & valuable tips you can use for years to come!

What You’ll Get:

  • 90-min copywriting workshop
  • 1-hour copywriting working session with CI team
  • 90-min content workshop
  • 1-hour recap & feedback session with CI team
  • Season Game Plan document with target audiences, messaging angles, copy blurbs, CTAs, and creative design ideas for each show or exhibition

Starting at $4,000

Let’s Plan It

Vertical Video Workshop

Feeling lost with TikTok, Instagram Reels, and YouTube Shorts videos? We’ve got you covered. This one-hour workshop will cover vertical video best practices and a guided walkthrough of CapCut to help you quickly create quality videos with ease. Invite the whole team and expand the number of people who can collect and create vertical video— this training is perfect for beginners with little to no editing experience!

What You’ll Get:

  • 1-hour workshop
  • Shot list template
  • 1 hour feedback session on video content that you’ve created

Starting at $2,000

Schedule Your Training

Put Your Content to Work(shop)

Can I Use This Song in My Ad?
Digital Advertising, Content Creation & Strategy
Jun 10, 2025
5 Min Read
Can I Use This Song in My Ad?
Whether you’re launching a season, teasing a new performance, or hyping up an exhibition, music can transform your ad. The rig…
How First-Person Content Drives Results
Content Creation & Strategy
May 21, 2025
4 Min Read
How First-Person Content Drives Results
If you’re wondering what first-person content actually looks like in the wild, you’re in the right place. In this po…
Creative Is the New Targeting
Content Creation & Strategy, Digital Advertising
May 07, 2025
7 Min Read
Creative Is the New Targeting
Not too long ago, success in digital advertising was largely about how skillfully you could pull the right levers inside ad plat…
AI Apps to Take Time Back
Content Creation & Strategy, AI, Digital Advertising
Dec 02, 2024
7 Min Read
AI Apps to Take Time Back
As arts marketers, we’re always asked to do more with less—create more content, launch more campaigns, analyze more data…
How Long Should Meta Ad Videos Be?
Content Creation & Strategy
Jul 17, 2024
4 Min Read
How Long Should Meta Ad Videos Be?
Note: this post was originally written in August 2023, and was updated with new data in July 2024. Video remains the dominant c…
Conquering the Asset Desert
Content Creation & Strategy
Apr 27, 2023
4 Min Read
Conquering the Asset Desert
With short attention spans and competing internal priorities, it can feel overwhelming to think of fresh content ideas for paid …
TikTok and Vertical Video
Content Creation & Strategy
Jan 19, 2023
6 Min Read
TikTok and Vertical Video
Start creating engaging TikTok and Reels content with expert tips and resources. …
Rethink Your Blog as a Search-First Tool
Search Engine Optimization, Content Creation & Strategy
Jul 01, 2022
6 Min Read
Rethink Your Blog as a Search-First Tool
Learn how to optimize your blog posts for the Search Engine Results Page (SERP) to reach new patrons, increase website traffic, …
Creating Accessible Social Content
Content Creation & Strategy
May 25, 2022
10 Min Read
Creating Accessible Social Content
Learn how the Capacity Interactive marketing team began their journey to develop an accessibility strategy for social media, and…
The Arts Marketer’s Guide to Instagram Reels
Content Creation & Strategy, Digital Advertising
Mar 01, 2022
7 Min Read
The Arts Marketer’s Guide to Instagram Reels
Are Instagram Reels right for your social strategy? Learn everything you need to know to make the call, from goals and resources…
The Ultimate Pivot to Streaming Video
Ask the Industry, Content Creation & Strategy
Oct 19, 2020
5 Min Read
The Ultimate Pivot to Streaming Video
Discover how you can embrace a new landscape during the pandemic to create livestream performances that elevate your art form in…