Resources
Featured Resources
We create resources to help support and drive the arts forward—and to help you become a more informed, effective arts marketer! Dive into the latest below.
The Longtail Blog
Your 2024 Digital Priorities
The changing digital landscape presents challenges, but also an incredible opportunity to strategically reassess priorities heading into a new year and era. Here are CI’s top 5 areas of focus to help you reach audiences, drive revenue, and meet your marketing goals in 2024.
Snowfall-Fresh Inspiration
Social Content Calendar
Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.
The Longtail Blog
Ask CI: How Do I Craft a Delight Campaign?
Delight campaigns are a great way to center your patrons and keep them coming back for more (ideally with friends!). The goal isn’t to move tickets, but rather to gift your audience something they’ll enjoy. Consider it an opportunity to build brand loyalty by offering added value without asking for something in return.
More must-reads
How We Helped Berkeley Repertory Theatre Drive Revenue For a Regional Premiere
Google Analytics 4: Your Questions Answered
Privacy-Focused Measurement
To succeed in 2023 and beyond, your measurement strategies must be user-centric and privacy-focused—I’ve outlined three critical areas to consider on the new road to data-driven success.
October 24-25 • New York City
Boot Camp 2024
You’re devoted to the arts.
Boot Camp is devoted to you.
Gather alongside industry colleagues for restorative conversations and lifelong connections at this two-day conference 100% focused on the arts at The Times Center.
The Longtail Blog
View AllCI to Eye Podcast
View AllThe changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing.
At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing.
From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024?
Crank the volume on Part One of the five key areas we’ve pinpointed that will set arts and cultural institutions up for success in 2024. Be on the lookout for Part Two in the coming weeks. We’ll round out the list of priorities and offer even more tips and insights from CI consultants.
Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.
Ci on the road
Industry Studies
Arts Industry Benchmark Study
For the sixth iteration of the Benchmark Study, we revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field. The study will give you a multi-purpose snapshot of digital marketing practices in the arts and cultural industry with findings from 180 arts organizations.