Money Shifting to Digital Marketing
It is no surprise marketers are shifting their money to digital marketing. A new study from eMarketer.com shows that budgets were more likely to be cut for traditional media such as TV, radio and direct mail. More respondents said they would up their investments in e-mail marketing, search, and interactive rather than reduce spending.
E-mail marketing was the channel most likely to see an increase in spending in 2009, and print was the biggest loser. Not surprisingly, I am seeing the same trend in the arts. What is your organization doing? Read the full article here.
