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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

How to Be a Great Client to Your Creative Partners
Ask the Industry, Content Creation & Strategy
Dec 04, 2025
9 Min Read
How to Be a Great Client to Your Creative Partners
Every creator I know has gotten some version of this email: “My notes are in.” No greeting, no context, no “We’re loving this direction.” Just… notes. On paper, nothing is wrong. I asked for feedback, they sent feedback. But on the creative side of the screen, something is missing. My team has just spent days…
Continuing Conversations: Marketing a World Premiere
Leadership
Dec 03, 2025
4 Min Read
Continuing Conversations: Marketing a World Premiere
You’ve had the conversations with the artistic team. You understand the why. Now the hard part: marketing a world premiere.  We’ve all worked with creators whose vision changes and evolves, leaving the marketer in a difficult place to sell it. This happened earlier in my career as a dancer, when a choreographer was making a…

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The Data Behind a Changing Arts Landscape
Ask the Industry, Uncategorized
Oct 21, 2025
2 Min Read
The Data Behind a Changing Arts Landscape
Every year, the numbers tell a story about our field: one of creativity, resilience, and adaptation. This November at Boot Camp,…
Leading with Creativity
Ask the Industry
Feb 12, 2025
7 Min Read
Leading with Creativity
In today’s world, leadership requires vision, adaptability, and an ability to unite others toward a common goal. These qualiti…
The Art of Video Storytelling
Ask the Industry
Jan 02, 2025
11 Min Read
The Art of Video Storytelling
You’re an arts marketer, which means you’ve got your head wrapped around at least three seasons worth of video at any given …
The New Privacy Landscape
Ask the Industry, Privacy
Sep 21, 2023
6 Min Read
The New Privacy Landscape
“Privacy is a substantial digital priority.” My colleague Ally Duffey Cubilette wrote these powerful words in February 2023,…
Ticket Pricing for Unpredictable Times
Ask the Industry
Nov 07, 2022
6 Min Read
Ticket Pricing for Unpredictable Times
Various factors are making it more difficult than ever for arts organizations to make pricing decisions. Here are some guiding p…
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