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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

How to Fix the Blind Spot in Your Ticket Analytics
Website Analytics & Optimization
Jan 20, 2026
4 Min Read
How to Fix the Blind Spot in Your Ticket Analytics
Do you really know what your audiences do once they land on your event page? Most organizations think they do. They look at Google Analytics, see page views, and assume they understand audience behavior. But here’s the catch: standard analytics only tell part of the story. The Hidden Problem With Standard GA4 Analytics Think of…
Cheers to Content: Inspiration from the Beer Industry for Arts Marketers
Content Creation & Strategy
Jan 15, 2026
5 Min Read
Cheers to Content: Inspiration from the Beer Industry for Arts Marketers
Some of the best marketing inspiration comes when you least expect it. For me, it came over a pint at Rhinegeist Brewery in Cincinnati in 2025. Their marketing and communications team is whip-smart and creative, and our conversation about beer and brand sparked ideas that translate beautifully to arts marketing. The big takeaway? Don’t just…

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The Data Behind a Changing Arts Landscape
Ask the Industry
Oct 21, 2025
3 Min Read
The Data Behind a Changing Arts Landscape
Every year, the numbers tell a story about our field: one of creativity, resilience, and adaptation. This November at Boot Camp,…
Leading with Creativity
Ask the Industry
Feb 12, 2025
7 Min Read
Leading with Creativity
In today’s world, leadership requires vision, adaptability, and an ability to unite others toward a common goal. These qualiti…
The Art of Video Storytelling
Ask the Industry
Jan 02, 2025
11 Min Read
The Art of Video Storytelling
You’re an arts marketer, which means you’ve got your head wrapped around at least three seasons worth of video at any given …
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CTA Generator

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Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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