Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

This field is for validation purposes and should be left unchanged.
The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

How AI Became My Ultimate Thought Partner at MAICON 2025
AI

Oct 17, 2025
4 Min Read


How AI Became My Ultimate Thought Partner at MAICON 2025

In this edition: Real questions from my recent talk at MAICON — and my candid answers — about how marketers can use AI to think more strategically, not just work faster. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these…

Build a Clearer Picture of Audience Behavior
Website Analytics & Optimization

Oct 16, 2025
3 Min Read


Build a Clearer Picture of Audience Behavior

Have you ever struggled to make sense of GA4 reports? Do you find yourself exporting data into Excel, wrestling with spreadsheets, or copying numbers into slides to share with leadership? You’re not alone. GA4 captures a lot of information, but making it truly actionable requires deciding what to track, how to organize it, and how…

Explore Our Blog


Leading with Creativity
Ask the Industry

Feb 12, 2025
7 Min Read


Leading with Creativity

In today’s world, leadership requires vision, adaptability, and an ability to unite others toward a common goal. These qualiti…

The Art of Video Storytelling
Ask the Industry

Jan 02, 2025
11 Min Read


The Art of Video Storytelling

You’re an arts marketer, which means you’ve got your head wrapped around at least three seasons worth of video at any given …

The New Privacy Landscape
Ask the Industry, Privacy

Sep 21, 2023
6 Min Read


The New Privacy Landscape

“Privacy is a substantial digital priority.” My colleague Ally Duffey Cubilette wrote these powerful words in February 2023,…

Ticket Pricing for Unpredictable Times
Ask the Industry

Nov 07, 2022
6 Min Read


Ticket Pricing for Unpredictable Times

Various factors are making it more difficult than ever for arts organizations to make pricing decisions. Here are some guiding p…


View More Posts

Explore More Resources

CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

Take Me There >

Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead >