Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Featured Insights

Which Google Channel is Right for Me?
Digital Advertising
Apr 25, 2024
8 Min Read
Which Google Channel is Right for Me?
You may have noticed quite a few shifts in the Google landscape as of late: Discovery campaigns have been upgraded to Demand Gen, Performance Max is Google’s new golden child, and some campaign types that have done well in the past might be struggling to achieve the same levels of success now. Just like assembling…
Leveraging AI in Google and Meta
Digital Advertising
Apr 11, 2024
11 Min Read
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about the unknown. However, given the rapid development and adoption of AI in marketing and the world at large, we must afford AI some meaningful attention. While Google & Meta—platforms on which arts marketers…

Explore Our Blog

The New Privacy Landscape
Ask the Industry, Privacy
Sep 21, 2023
6 Min Read
The New Privacy Landscape
“Privacy is a substantial digital priority.” My colleague Ally Duffey Cubilette wrote these powerful words in February 2023,...
Ticket Pricing for Unpredictable Times
Ask the Industry
Nov 07, 2022
6 Min Read
Ticket Pricing for Unpredictable Times
Various factors are making it more difficult than ever for arts organizations to make pricing decisions. Here are some guiding p...
Your 2022 Social Media Breakdown
Ask the Industry
Jul 21, 2022
5 Min Read
Your 2022 Social Media Breakdown
What social media platforms should you prioritize? Find out which channels your ticket buyers use and what it really means to em...
View More Posts

Explore More Resources

CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

Take Me There >

Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead >