Rachel Fountain
Reflections on 2024
AUTHOR:
Capacity
2024 moved us. The perseverance, tenacity, and vitality of our industry are stronger than ever, unbroken by ongoing challenges faced by arts and culture today. Our missions are critical, and our purpose is clear: every person, performance, and step towards the future—no matter how small—is essential.
All of us at Capacity Interactive are endlessly grateful for the opportunities we’ve had to help our industry engage audiences, build communities, and market smarter.
270+ Organizations Supported by CI
In 2024, we served as an extension of over 270 arts and culture teams, helping partner organizations market smarter, drive stronger results, and connect deeply with their communities.
A few partnership wins and highlights from 2024:
Driving Ready-to-Buy Traffic for The Ride Through Dynamic Ads and Audience Insights
Through an iterative approach to targeting and messaging on Meta, Capacity provided audience insights to THE RIDE focused on visitors most ready to buy.
WATCH ON DEMAND
Developing Email Dashboards to Help MPAC and OSF Act on Data
Custom email dashboard solutions allow Mayo Performing Arts Center (MPAC) and Oregon Shakespeare Festival (OSF) to pull in data from numerous sources to provide data-driven analysis, recommendations, and solutions.
WATCH ON DEMAND
Using Google Analytics Data to Inform a Website Redesign for Utah Shakespeare Festival
Ahead of a website redesign, we helped USF use Google Analytics data to make decisions that significantly increased mobile engagement and mobile conversion rates on their new site.
WATCH ON DEMAND
A Decade of Service Celebrated by Clients
We cherish every partnership, whether it’s for one season, one year, or one decade. In 2024, CI continued to celebrate milestone partnerships—a decade of service and support!—with a number of our incredible clients. Helping these organizations grow and evolve over the past 10 years has been a privilege, and we look forward to moving into another year with all 270+ of our clients, and more.
9 Team Members Welcomed to Support Valued Partnerships
In 2024, 9 folks joined CI’s family of 65+ arts and culture lovers to help us help more organizations like yours. This year, we were thrilled to welcome the following team members:
Katherine Montgomery
Senior Analyst, Digital Marketing
Teresa Alden
Consultant, Digital Marketing
Gail Cevallos
Senior Analyst, Digital Marketing
Marissa Martinez
Analyst, Digital Marketing
Roslyn Wertheimer
Senior Content Creator, Digital Marketing
Emily Valle-Carpenter
Senior Analyst, Digital Marketing
Sanjay Saverimuttu
Consultant, Digital Marketing
Katelyn Connor Lin
Analyst, Digital Marketing
CI’s team also welcomed 2 new CI babies (and future arts lovers)—win, win, win!
600+ Attendees Learned Together at Boot Camp 2024
Boot Camp 2024 was exhilarating, immersive, and enlightening. Held at The Times Center in New York City and streamed online, this conference brought together hundreds of arts marketers and leaders to connect and learn from each other.
Here are some impactful takeaways from 2024 speakers:
If you missed Boot Camp, it’s not too late to learn (if you act fast!)—most sessions are available on demand through February 2025, thanks to Nel Shelby Productions.
The Inaugural Issue of Cultural Compass Was Published
This year marked the debut release of 2024 Cultural Compass: Digital Marketing Benchmarks to Guide Arts and Cultural Institutions, with findings drawn from the 2023 digital advertising data from 150+ arts organizations across the United States and Canada. The study offers data-backed answers to our industry’s marketing curiosities.
We shared findings from this study across the US and in the UK over the course of the year.
President Priya Iyer Doshi debuts study data at DigitalWorks. Photo by Thomas Bartley.
1 Year Completed as an ESOP ?
Last year, CI became employee-owned through an ESOP (employee stock ownership plan). Being employee-owned means that members of the CI team have a personal stake in the growth and impact of our work. It fosters a culture where our goals are not just business objectives, but shared priorities that drive us forward together. As partners in the arts and culture sector, we believe this unique model strengthens our ability to deliver the strategic solutions and exceptional service that help arts and culture thrive.
We were thrilled to celebrate 1 year (and beyond, now!) of ESOP ownership in 2024. This opportunity to invest in our employees is a privilege and just one of the many benefits we’re proud to offer our team.
Looking Towards 2025
In 2025, our work will continue with fervor. In fact, we have something new and exciting coming soon to further support arts and culture ? Stay tuned for details in the coming weeks!
As we look towards the new year, remember that what you do matters. Our community, creativity, and passion is an unshakeable strength.
Cheers to endless art, love, and learning in 2025.
—Your Friends at Capacity Interactive
