Digital Fundraising: The Complete Journey

Your potential donors are engaging with your organization across a wide variety of digital touchpoints, and you have the power to optimize their experience and increase your returns–as we saw with this thoughtful, CI-curated email strategy for Giving Tuesday in 2023 that yielded an open rate 5% higher than the average across all email sends.

This livestream will be an opportunity to look at the many ways you can engage with potential donors via digital channels, whether it’s email strategy, paid social campaign benchmarks, or the actual user transaction journey on your website.

What You’ll Get:

• Development campaign benchmarks and insights from the Cultural Compass study
• Stellar fundraising content examples across paid social and email campaigns
• A mini deep dive into a Giving Tuesday email strategy case study
• Tips and tricks for reviewing and improving your online giving path using Google Analytics data
• Live learning alongside industry colleagues