Digital Fundraising: The Complete Journey
Watch the livestream recording for all things fundraising online.
Your potential donors are engaging with your organization across a wide variety of digital touchpoints, and you have the power to optimize their experience and increase your returns–as we saw with this thoughtful, CI-curated email strategy for Giving Tuesday in 2023 that yielded an open rate 5% higher than the average across all email sends.
Watch this webinar on-demand to look at the many ways you can engage with potential donors via digital channels, whether it’s email strategy, paid social campaign benchmarks, or the actual user transaction journey on your website.
What You’ll Get:
- Development campaign benchmarks and insights from the Cultural Compass study
- Stellar fundraising content examples across paid social and email campaigns
- A mini deep dive into a Giving Tuesday email strategy case study
- Tips and tricks for reviewing and improving your online giving path using Google Analytics data
Meet your hosts
Senior Consultant
Senior Consultant
Principal Consultant
Ally brings over 10 years of experience in marketing and fundraising for the arts to her role as a Principal Consultant specializing in both website analytics and digital marketing. Prior to joining CI, she worked for several prominent modern dance companies in NYC. She received a BA in dance and art history from Barnard College and an MBA from the Wisconsin School of Business’ Bolz Center for Arts Administration at UW Madison.
Senior Analyst
Delaney joined Capacity Interactive after three years working on the Development team at Goodman Theatre. Previously, she also worked at Writers Theatre in both the Audience Services and Advancement departments. Outside of work, you can find her curling up with a good book, cheering on her hometown teams (Go, Cubs!), or spending an evening at the theatre.
Digital Fundraising: The Complete Journey
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