Yosaif helps arts marketers use one of their most important assets: data.
Yosaif Cohain is Vice President of Analytics at Capacity, where he leads the Analytics team in delivering data-driven insights that inform digital strategy and performance. Over his 12 years at Capacity—including more than a decade on the company’s leadership team—Yosaif has played a key role in shaping the firm’s approach to analytics and business growth, while helping to cultivate a culture of innovation and thoughtful experimentation.
He partners closely with clients to design robust measurement frameworks, uncover actionable insights, and translate complex data into meaningful business outcomes. Prior to joining Capacity, Yosaif built and scaled analytics practices at global digital agencies including Huge and AKQA, where he developed a deep commitment to leveraging data to strengthen marketing performance and improve user experience.
Simo Ahava’s blog is the go-to source for all things Google Tag Manager.
Slashdot and Techmeme have been around forever for a reason! They have the news about what’s happening in digital and it’s geared towards a tech audience.
The TED blog is a great resource to learn about new big ideas and how to present them.
The First Round Review blog is great for lessons about entrepreneurialism and the tech world.
Avinash Kaushik is the name in the analytics world. His weekly The Marketing < > Analytics Intersect Newsletter is excellent.
Luiza Jarovsy is all about AI, privacy, and governance
The Moz Top 10 newsletter comes twice a month and is great for articles about SEO and digital marketing
The CXL Newsletter is a good weekly newsletter about AI, marketing, content strategy, and UX
If you’re really into analytics, you should join the #measure Slack community as a way to learn and participate.
“I’m not a huge business book reader,” Yosaif says. “I’ve read some good ones, but plenty of awful ones, and I prefer spending my reading time on novels that take me away from my work or on non-fiction that teach me something new. I love these:”
Anything by David Mitchell (especially Cloud Atlas)
Braiding Sweetgrass — Robin Wall Kimmerer
The Path Between the Seas: The Creation of the Panama Canal — David McCullough
“I don’t like listening to analytics podcasts. Even I have my limits. Here’s what I’ve enjoyed recently.”
In this episode, we’ll help you bridge the gap between the technical side of GA4 and the high-level goals that matter to your organization’s decision-makers. With a few key tips, you’ll be able to show your boss and board members that investing in analytics is not only worthwhile, but actually critical for long-term success.
From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024?
Crank the volume on Part One of the five key areas we’ve pinpointed that will set arts and cultural institutions up for success in 2024. Be on the lookout for Part Two in the coming weeks. We’ll round out the list of priorities and offer even more tips and insights from CI consultants.
