Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

This field is for validation purposes and should be left unchanged.
Team Ali Blount
Ali Blount

Ali
Blount

Senior Consultant

Digital Marketing

I joined CI after working in marketing and management at Roundabout Theatre Company and the Huntington Theatre. 

I received a bachelor’s degree with honors in English from Harvard University and then earned my master’s degree in journalism from Columbia University.

Outside of the office, I enjoy traveling, baking, seeing all the theater I can, reading, and—most of all—spending time with my husband and children.

The latest from Ali

How Do I Optimize Holiday Gift Campaigns?
Digital Advertising
Aug 08, 2024
5 Min Read
How Do I Optimize Holiday Gift Campaigns?
Note: this post was originally written in November 2023, and was updated with new data in August 2024. The season for giving is ...
How Long Should Meta Ad Videos Be?
Content Creation & Strategy
Jul 17, 2024
4 Min Read
How Long Should Meta Ad Videos Be?
Note: this post was originally written in August 2023, and was updated with new data in July 2024. Video remains the dominant c...
Should I Use Meta’s CTA Buttons?
Digital Advertising
Feb 12, 2024
3 Min Read
Should I Use Meta’s CTA Buttons?
To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring t...
How Do I Craft a Delight Campaign?
Digital Advertising
Jan 03, 2024
4 Min Read
How Do I Craft a Delight Campaign?
Fans of the flywheel model know that a stellar audience experience is key to building momentum for future sales. There are so ma...
Should I Invest in CTV Advertising?
Digital Advertising
Sep 19, 2023
4 Min Read
Should I Invest in CTV Advertising?
Almost all Americans watch television—around 80% on any given day. But the way audiences are watching has changed. Many now tu...
Where Do Arts Buyers Search?
Digital Advertising, Search Engine Optimization
Aug 17, 2023
5 Min Read
Where Do Arts Buyers Search?
With social platforms like Instagram and TikTok transforming into search hotspots, is investing in Google paid search (SEM) stil...