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Resources

Resources

Featured Resources

We create resources to help support and drive arts and cultural organizations forward—and to help you become a more informed, effective marketer! Dive into the latest below.

Need a holiday?

Social Content Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead!


AI Toolkit

10 AI TOOLS FOR SMART ARTS MARKETERS

We collected data from over 100 organizations and learned that 69% of arts marketers say better tools and training would boost their AI comfort. Enter: our 10-piece AI toolkit,  designed by CI specifically for arts and culture marketers. Every tool includes built-in guidance, best-practice prompts, and is pre-engineered for the tasks you do every day.

(A)I Am Ready


Get Better Data

UTM Generator

Discover what truly drives your audience to engage and convert with UTM codes. CI’s free UTM Generator sets you up to see exactly where your traffic is coming from so you can gain clarity on each campaign and can make every dollar count—all in just a few clicks!

Expert Tracking


More must-reads

What Does AI Mean for Organic Search?

What Does AI Mean for Organic Search?

Editor’s note (Aug 2025): Five months ago, this post asked what AI might do to organic search. Since then Google’s AI Mode graduated from “Labs” to a U.S.‑wide release, AI Overviews doubled its user base, and answer‑engine thinking (AEO) became a buzzword. We’ve patched in new numbers, clarified a few forecasts, and added a quick primer on AEO.…

Lo-Fi = High Reward: Why Scrappy Content Wins Attention (and Results)

Lo-Fi = High Reward: Why Scrappy Content Wins Attention (and Results)

Whether you’re launching a season or squeezing one more post out of opening week, this guide will help you make the most of lo-fi content, from strategy to examples you can swipe. What Is Lo-Fi Content? Lo-fi content (short for “low-fidelity”) means content that’s quick, casual, and created with simple tools. Think: Smartphone snapshots Text…

How We Used Google Analytics Data To Inform Utah Shakespeare Festival’s Website Redesign

How We Used Google Analytics Data To Inform Utah Shakespeare Festival’s Website Redesign

Ahead of a website redesign, we helped USF use Google Analytics data to make decisions that significantly increased mobile engagement and mobile conversion rates on their new site.

The Longtail Blog


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CI to Eye with Monica Holt


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Macy Schmidt on Creative Risks, Audience-Centered Experiences, and Barbie
EP 149

Sep 11, 2025


estimation…


Macy Schmidt on Creative Risks, Audience-Centered Experiences, and Barbie

How do you invite younger audiences into the symphony in a way that feels fresh, joyful, and unforgettable? Macy Schmidt has been asking that question with every project she takes on. As the founder of The Sinfonietta and CEO of Overture Global Entertainment, she’s not just producing concerts—she’s designing live experiences that feel transformative for new audiences.

In this episode, Macy reflects on the early influences that shaped her approach to orchestration, the audience-first philosophy that guides her work, and how she’s scaling women-led orchestras around the world. She also shares how one bold pitch to Mattel grew into Barbie The Movie in Concert, and reveals the creative decisions that made the project a global phenomenon.

For arts and culture leaders, Macy’s insights show what’s possible when you shift from guarding traditions to designing moments that stay with people long after the final note.

Erin Harkey, CEO of Americans for the Arts, on Advocacy, Resilience, and the Power of Community
EP 148

Sep 04, 2025


estimation…


Erin Harkey, CEO of Americans for the Arts, on Advocacy, Resilience, and the Power of Community

Few leaders expect their first months on the job to coincide with a fight for the future of the arts in America. For Erin Harkey, that became the reality when she stepped in as CEO of Americans for the Arts earlier this year—just as the federal government proposed eliminating national arts funding.

In this episode, Erin reflects on her career journey, from shaping cultural policy in Chicago to stepping into one of the most prominent arts leadership roles in the country. She shares why public funding is uniquely powerful, how communities can mobilize in times of uncertainty, and why joy itself can be a form of resistance. Along the way, she offers practical advice for arts administrators, artists, and advocates alike: from making your voice heard with elected officials to finding ways to sustain yourself in the work.

David Jammy on Story-First Producing and the 2025 Mark Twain Prize
EP 147

Aug 28, 2025


estimation…


David Jammy on Story-First Producing and the 2025 Mark Twain Prize

What turns a live event into a cultural moment people never forget? David Jammy has some answers. As Executive Producer at Done+Dusted, he’s helped shape global broadcasts from the Emmys and Kennedy Center Honors to the Global Citizen Festival and the Mark Twain Prize.

In this conversation, David traces his path from student activist in apartheid-era South Africa to producing events that capture history as it happens. He shares his storytelling philosophy, the challenge of turning fleeting moments into lasting television, and the behind-the-scenes story of the 2025 Mark Twain Prize honoring Conan O’Brien—a night that doubled as both a tribute and an act of resistance.

It’s a reminder that live events aren’t just entertainment. They can be culture’s way of recording history in real time.

Ci on the road

Keep track of CI as we speak at various conferences to help arts marketers stay ahead of the digital curve. Are we coming to a city near you?

see us in person

Industry Studies

Cultural Compass: Digital Marketing Benchmarks

This is the debut release of 2024 Cultural Compass: Digital Marketing Benchmarks to Guide Arts and Cultural Institutions, with findings drawn from the 2023 digital advertising data from 150+ arts organizations across the United States and Canada. We focused on the metrics we are asked about the most, and sought to provide insights along the way on why they each matter.

Performing Arts Ticket Buyer Media Usage Study

The Performing Arts Ticket Buyer Media Usage Study is here to guide arts marketers as you navigate the road ahead. You’ll find actionable insights offered through the lens of digital privacy changes.

Tools and Education

CTA Generator for Arts Marketers

Your copy must be compelling, creative, and to-the-point if you want to grab attention.


GA4 Status Checker

Ever wish you could get a pulse on the effectiveness of your GA4 setup in just a click (or two)? You can with CI’s GA4 Status Checker!


Webinars & Training

Looking for ways to market smarter? Capacity Classroom is now in session.