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Resources

Resources

Featured Resources

We create resources to help support and drive the arts forward—and to help you become a more informed, effective arts marketer! Dive into the latest below.

Fall-Fresh Inspiration

Social Content Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead!
The Longtail Blog

Ask CI: What's the Strategic Difference Between Paid and Organic Social Content?

No matter whether you’re a social media manager or a marketing director (or both—we know arts marketers wear a lot of hats!), content is essential to your marketing strategy. We’ve got the deets and worthwhile inspiration to set the record straight on how, when, and why you might create different content for your paid and organic content strategies.

Dive In
Get Better Data

UTM Generator

Discover what truly drives your audience to engage and convert with UTM codes. CI’s free UTM Generator sets you up to see exactly where your traffic is coming from so you can gain clarity on each campaign and can make every dollar count—all in just a few clicks!

Expert Tracking

More must-reads

Deciding When to Go Dynamic

Deciding When to Go Dynamic

Note: this post was originally written in November 2023, and was updated with new data in July 2024. The world of digital marketing has always been largely rooted in an inherent trust that technology will cooperate once we hand over our meticulously crafted campaigns and ads. Now, we’ve reached a point where we aren’t just…
How We Used Google Analytics Data To Inform Utah Shakespeare Festival’s Website Redesign

How We Used Google Analytics Data To Inform Utah Shakespeare Festival’s Website Redesign

Ahead of a website redesign, we helped USF use Google Analytics data to make decisions that significantly increased mobile engagement and mobile conversion rates on their new site.
Building Trust by Respecting User Privacy

Building Trust by Respecting User Privacy

Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations—marketing, legal, IT, and development—that it can often feel like a game of chicken. Who is going to cave, bring it up first, and become the de facto leader? Everyone’s time and money are precious and have more immediate things to devote those resources to. We get it!

The Longtail Blog

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Reflections on 2024
CI HQ
Dec 19, 2024
5 Min Read
Reflections on 2024
2024 moved us. The perseverance, tenacity, and vitality of our industry are stronger than ever, unbroken by ongoing challenges f...
AI Toolkit For Arts Marketers
Content Creation & Strategy, Digital Advertising
Dec 02, 2024
7 Min Read
AI Toolkit For Arts Marketers
As arts marketers, we’re always asked to do more with less—create more content, launch more campaigns, analyze more data...

CI to Eye Podcast

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Purpose-Driven Leadership in Uncertain Times
EP 137
Dec 19, 2024
estimation...
Purpose-Driven Leadership in Uncertain Times

The end of the year is a busy time for arts administrators, packed with holiday campaigns and fundraising deadlines. With so much happening, it’s easy to lose sight of the bigger picture. So today we’re taking a moment to pause, reflect, and reconnect with our “why.”

In this episode, we revisit a popular Boot Camp 2024 conversation with CI President Priya Iyer Doshi and Terri Freeman, President of The Lewis Museum, about purpose-driven leadership and the resilience of our industry. Then, we ask arts administrators to reflect on their year and what’s fueling their passion in 2025. It will leave you feeling grounded, inspired, and ready to tackle what’s ahead.

Why Audiences Aren’t Coming Back and How to Fix It
EP 133
Nov 21, 2024
estimation...
Why Audiences Aren’t Coming Back and How to Fix It

In today’s post-pandemic world, keeping our audiences engaged and organizations financially healthy can feel like an uphill battle. Changing audience behaviors have disrupted traditional marketing strategies, and high churn rates among first-time visitors, subscribers, and donors are slowing revenue growth. But what if there’s a way forward that breaks from the traditional playbook?

In this episode, CI President Priya Iyer Doshi sits down with industry leader Aubrey Bergauer to discuss her new book, Run It Like A Business. Aubrey draws inspiration from outside the arts to rethink how organizations can boost relevance, drive revenue, and better serve our communities. Discover how adapting for-profit strategies for non-profit goals can help move your organization forward.

BONUS: A Continuation, Not a Phase
EP 135
Oct 29, 2024
estimation...
BONUS: A Continuation, Not a Phase

In this episode, we’ll share never-before-aired insights on how to hold your organization accountable to its mission and goals around representation, access, and equity, from a conversation recorded earlier this year between CI’s VP, Managing Director Christopher Williams and Canton Symphony Orchestra’s Rachel Hagemeier.

Ci on the road

Keep track of CI as we speak at various conferences to help arts marketers stay ahead of the digital curve. Are we coming to a city near you?
see us in person

Industry Studies

Cultural Compass: Digital Marketing Benchmarks

This is the debut release of 2024 Cultural Compass: Digital Marketing Benchmarks to Guide Arts and Cultural Institutions, with findings drawn from the 2023 digital advertising data from 150+ arts organizations across the United States and Canada. We focused on the metrics we are asked about the most, and sought to provide insights along the way on why they each matter.

Performing Arts Ticket Buyer Media Usage Study

The Performing Arts Ticket Buyer Media Usage Study is here to guide arts marketers as you navigate the road ahead. You’ll find actionable insights offered through the lens of digital privacy changes.

Tools and Education

CTA Generator for Arts Marketers

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

GA4 Status Checker

Ever wish you could get a pulse on the effectiveness of your GA4 setup in just a click (or two)? You can with CI’s GA4 Status Checker!

Webinars & Training

Looking for ways to market smarter? Capacity Classroom is now in session.