Featured Resources
We create resources to help support and drive arts and cultural organizations forward—and to help you become a more informed, effective marketer! Dive into the latest below.
Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.
No matter whether you’re a social media manager or a marketing director (or both—we know nonprofit marketers wear a lot of hats!), content is essential to your marketing strategy. We’ve got the deets and worthwhile inspiration to set the record straight on how, when, and why you might create different content for your paid and organic content strategies.
Discover what truly drives your audience to engage and convert with UTM codes. CI’s free UTM Generator sets you up to see exactly where your traffic is coming from so you can gain clarity on each campaign and can make every dollar count—all in just a few clicks!
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations—marketing, legal, IT, and development—that it can often feel like a game of chicken. Who is going to cave, bring it up first, and become the de facto leader? Everyone’s time and money are precious and have more immediate things to devote those resources to. We get it!
Marketing and development teams in arts and cultural organizations work toward the same goals: generating revenue, deepening relationships, and advancing the mission. But too often, they’re doing that work in silos—on separate timelines, using different tools, and speaking to the same audiences in different ways. The result? Missed opportunities and diminished impact.
In this episode, Cincinnati Shakespeare Company’s Director of Marketing, Jeanna Vella, and Director of Development, Sara Clark, share what happens when we break down silos and create true cross-departmental partnerships. They reveal the tools and tactics that keep their teams aligned, the hurdles they’ve worked through, and what any organization can do to build stronger alignment between marketing and development.
Recent political developments in the U.S.—from executive orders to proposed agency closures and evolving federal funding guidelines—have placed cultural organizations at the center of a national conversation about how institutions uphold their values and navigate their role in a rapidly changing America.
In this episode, Brett Egan of the DeVos Institute of Arts and Nonprofit Management breaks down what’s happening now, what’s at stake, and where cultural organizations might find unexpected opportunity in the turbulence.
Great experiences don’t happen by accident—they’re designed with intention. From the first click on a website to the moment a visitor steps through your door to engagement after they leave, every interaction shapes how people feel about an organization. So what does it take to create a truly exceptional guest experience?
Emily O’Hara, Senior Director of Guest Experience at the Detroit Zoological Society, thinks about this every day. In this episode, she shares how the Detroit Zoo fosters personal connections and creates a welcoming, engaging environment for every guest. We explore practical strategies for delivering wildly good experiences that turn visitors into raving (and returning) fans.
This is the debut release of 2024 Cultural Compass: Digital Marketing Benchmarks to Guide Arts and Cultural Institutions, with findings drawn from the 2023 digital advertising data from 150+ arts organizations across the United States and Canada. We focused on the metrics we are asked about the most, and sought to provide insights along the way on why they each matter.
