Sweeten Your Offer Through Content Bundles

Capacity Interactive AUTHOR: Capacity Interactive
May 09, 2018
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You know what gets us even more excited than going to an exhibition at a museum? Extra programming! That’s right, we’re like kids in a candy shop choosing from those specially curated tours, lectures, and special events that museums program around exhibitions.

But we know first hand that it can be hard to make sure audiences know all that’s on offer. The Rubin Museum of Art’s thematically programmed offerings serve as a great example of how it can be done through Facebook’s variety of ad creative formats.

In case you haven’t visited, the Rubin’s permanent collection focuses primarily on art from the Himalayan region but their exhibitions and programs showcase diverse art and culture from across all of Asia. Special exhibitions range from ancient to contemporary, including photography and multimedia.

Each year the Rubin presents their programming through the lens of a broad, yet cohesive, theme to unify their offerings. For example, 2017 was centered around sound and 2018 focuses on the future. Even without a flavor of the year, you can wrap your arms around diverse programs and share new avenues for engagement with your audience through an approach we call “content bundling.”

What’s Your Perfect Flavor Combo?

When approaching a “content bundle” campaign, it’s helpful to inventory the tools at your disposal. On Facebook alone, carousel ads, videos, slideshows, as well as traditional link posts give loads of flexibility to play with how best to get across the breadth of your offerings.