Google as an Arts Organization
Google is governed by the following: openness, sharing, aggregation and capturing customer data. The more customer data you have, the more you learn and the more you can improve. So, inspired by Jeff Jarvis’ book What Would Google Do?, I thought about the following: If Google were a performing arts organization it would…
…aggregate all critical reviews and share them to help people decide if they want to attend a performance
…survey ticket buyers after each performance and send them to a forum where they could comment on performances they’ve seen
…allow people to vote on future rep
…put all production designs online for people to examine and comment upon
…have 100% flexible exchange policies
…video and share rehearsals and other behind-the-scenes footage
…promote all other arts organizations
…encourage all management and artistic leadership to blog
Is your organization doing any of these things?
Why not?
