The YouTube Playbook: Google’s Essential Strategies for Arts and Cultural Marketers
Learn how to better leverage YouTube in your media mix, and gather actionable insights for tailoring ad campaigns to meet your goals.
Where: Virtual
When: May 14 at 12pm ET
With over 2.7 billion monthly users, YouTube is one of the most powerful platforms for reaching new and existing audiences—but many arts and cultural marketers aren’t taking full advantage of its advertising potential. Whether you want to drive awareness, increase engagement, or boost conversions, YouTube’s ad solutions offer a variety of ways to connect with audiences at every stage of the funnel.
In this free webinar, CI will team up with Harika Komandoor Ranganathan, Strategic Agency Manager at Google, to break down YouTube’s massive reach, campaign types, and ad formats—including YouTube Shorts, Demand Gen, and Performance Max. Learn when and how to leverage YouTube in your media mix, and gather actionable insights for tailoring ad campaigns to meet your goals.
What You’ll Get
- Expert guidance straight from Google on YouTube’s latest ad solutions
- Practical strategies for driving reach, engagement, and action
- Real-world examples of how arts and cultural organizations are using YouTube effectively
- Answers to your questions in real time
featuring Special Guest:
Harika Komandoor Ranganathan
Strategic Agency Manager, Google
Meet your hosts
President (Interim)
Christopher has been marketing the arts for more than 30 years. He was last in-house at New York City Center where he served as Director of Marketing. In 2013, he teamed up with founder Erik Gensler to establish CI, which has become one of North America’s premier consultancies serving the arts.
Senior Consultant
Madelyn is a specialist in search marketing at CI, working across teams and heading up search campaigns for clients as well as supporting professional development internally.