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Google Analytics 4: Your Questions Answered

Google Analytics 4 (GA4) is the future of measuring website performance. So, what is GA4, and why should you care now?

00:51:50
On demand

The Future of measurement

GA4 is designed to help websites succeed in a more privacy-focused measurement landscape without cookies, but it’s a highly technical platform to navigate. Fear not: CI’s Analytics experts will answer your questions to approach GA4 strategically and set you up for data success.

What you’ll get

  • Learn more about GA4 and its capabilities
  • Discover what goes into a great custom GA4 setup
  • Learn ways to overcome GA4’s challenging reporting interface
  • Get advice on exporting historical Universal Analytics data
Meet your host
Ally Duffey Cubilette
Ally Duffey Cubilette
Principal Consultant

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