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Google Analytics 4: Your Questions Answered

Google Analytics 4 (GA4) is the future of measuring website performance. So, what is GA4, and why should you care now?

00:51:50
On demand

The Future of measurement

GA4 is designed to help websites succeed in a more privacy-focused measurement landscape without cookies, but it’s a highly technical platform to navigate. Fear not: CI’s Analytics experts will answer your questions to approach GA4 strategically and set you up for data success.

What you’ll get

  • Learn more about GA4 and its capabilities
  • Discover what goes into a great custom GA4 setup
  • Learn ways to overcome GA4’s challenging reporting interface
  • Get advice on exporting historical Universal Analytics data
Meet your host
Ally Duffey Cubilette
Ally Duffey Cubilette
Principal Consultant

Ally brings over 10 years of experience in marketing and fundraising for the arts to her role as a Principal Consultant specializing in both website analytics and digital marketing. Prior to joining CI, she worked for several prominent modern dance companies in NYC. She received a BA in dance and art history from Barnard College and an MBA from the Wisconsin School of Business’ Bolz Center for Arts Administration at UW Madison.

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