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Fiscal Year-End Fundraising: Maximize Returns in Crunch Time

Explore the most effective digital tactics for driving donations in the final weeks of the fiscal year.

May 13, 2025

Where: Virtual
When: May 13 at 1pm ET

As the fiscal year winds down, the fundraising pressure ramps up—but so does the opportunity. Many arts and cultural organizations bring in a significant portion of annual donations during this final stretch, and your digital strategy can make all the difference in hitting your goal.

In this free webinar, we’ll explore the most effective ways to drive donations in the final weeks of the fiscal year. We’ll break down smart tactics across email, web, and paid social, and spotlight standout campaigns from CI clients that delivered results. Whether you’re a one-person shop or part of a big team, this session will help you approach your end-of-fiscal-year push with clarity and confidence.

 

What You’ll Get

  • Digital strategies tailored to arts and cultural organizations
  • Real-world campaign examples from across the industry
  • A chance to get your burning questions answered live by CI experts
Meet your hosts
Ally Duffey Cubilette
Ally Duffey Cubilette
Principal Consultant

Ally brings over 10 years of experience in marketing and fundraising for the arts to her role as a Principal Consultant specializing in both website analytics and digital marketing. Prior to joining CI, she worked for several prominent modern dance companies in NYC. She received a BA in dance and art history from Barnard College and an MBA from the Wisconsin School of Business’ Bolz Center for Arts Administration at UW Madison.

Bailey Pasch
Bailey Pasch
Consultant

Bailey is a Consultant focused on Digital Marketing who believes that creativity is all about problem solving. She joined the Capacity Interactive team after earning her M.B.A. with a focus in Theater Management.

Delaney Sterling
Delaney Sterling
Senior Analyst

Delaney joined Capacity Interactive after three years working on the Development team at Goodman Theatre. Previously, she also worked at Writers Theatre in both the Audience Services and Advancement departments. Outside of work, you can find her curling up with a good book, cheering on her hometown teams (Go, Cubs!), or spending an evening at the theatre.