Resources Capacity Academy Introduction to Google Search Console

Introduction to Google Search Console

April 9 – April 30 | Wednesdays, 1 – 2 pm ET

This class meets 3 times. There is no class on Wednesday, April 16.

Price: $398. Save $100 on additional courses with a special link that you will receive via email after registering for this course.

Prerequisite: Have a Google account. This should be the same account that is associated with your Google Analytics account or Google Business Profile, if applicable.

Homework: This class includes weekly homework assignments. Please plan for about an hour for homework in the week between each session for the most effective learning experience.

Courses will go on sale to the public at 12:00pm ET on Friday, February 7.

Amplify your success on the search engine results page

Level up your SEO efforts with Google Search Console! This powerful tool will help you monitor your site’s search traffic performance, troubleshoot issues, and make your site presence stand out on the crowded SERP (search engine results page).

Google Search Console (GSC) is an extremely valuable, free tool that enables you to see what search terms on Google are driving traﬃc to your website. It’s a key component of every marketer’s toolbox, yet many arts marketers don’t take advantage of it. In this three-session course, Capacity Interactive Search Engine Optimization (SEO) experts will provide an introduction to GSC and guide attendees through the basics of how to use this valuable platform, from account setup to insight gathering to actionable takeaways. By the end of this course, you’ll be ready to use GSC to gather data and optimize your website for organic search traffic.

Overview

In this course, you’ll learn how to:

✓ Most effectively approach organic search and SEO basics
✓ Set up GSC for your main website (and subdomains, if you have them!)
✓ Access and use key reports, tools, and metrics in the platform
✓ Use your organic search data to make SEO decisions based on performance

Course Syllabus

April 9: Get Started

Gain a solid understanding of the basics of organic search, SEO, and GSC. Learn how SEO works, set up your GSC and begin to explore the tool.

April 23: Your Data and How to Use It

Dive into the data available in GSC and what it can reveal about your organic search performance. Learn how to use it to optimize important pages on your site.

April 30: GSC Tasks and Addressing Problems

GSC is more than a data source—it’s also incredibly useful for completing tasks to make sure your website is set up for success and uncovering potential issues. In this final course, learn how to find out if your pages are showing up on the SERP, submit your sitemap, and more.