How We Helped Tilles Center Drive Higher Conversions with Smarter, Simpler Advertising

The Challenge: Too Many Shows, Too Little Time

With hundreds of performances per year (often multiple in a single week), Tilles Center, a performing arts center on Long Island, faced a common challenge: how to effectively promote a packed calendar without burning out their budget or team. Building unique campaigns for every show was unsustainable. They needed a digital advertising strategy that could flex to support their highest-priority performances while still keeping audiences engaged week after week.

The Solution: One Campaign, Many Stories

CI partnered with Tilles Center to develop the “Coming Next” campaign—an always-on carousel ad that could highlight multiple upcoming shows at once. The concept was simple but powerful: one dynamic campaign that rotates through a slate of performances, giving audiences a reason to click in every week.

Instead of overextending resources across hundreds of individual campaigns, this single creative unit allowed the Tilles team to save time and reinvest budget into the shows that truly moved the revenue needle.

The “Coming Next” campaign featured:

• Carousel posts with 10 images/videos to showcase the breadth of programming
• Dynamic text options that adjusted messaging based on performance goals and audience behavior
• Smart budget allocation—keeping investment broad while optimizing for efficiency

The Results: Better Performance, Broader Reach

After running for about a year, the “Coming Next” campaign consistently outperformed the account average across every major metric:

By consolidating their approach, Tilles Center achieved stronger engagement and conversion metrics without increasing spend or staff time—proving that simplicity and scale can work hand in hand.

The Takeaway

When programming volume is high, broader targeting and multi-show creative can be as efficient—or even more efficient—than show-specific campaigns. The key is empowering audiences to self-select what interests them.

As Capacity’s strategists like to say: “Creative is the new targeting.” By leaning into dynamic text options and trusting algorithms to do their work, Tilles Center delivered relevant, high-performing ads at scale.

Better Results for Your Organization are a Message Away

Want to streamline your campaigns without sacrificing performance? Our Digital Advertising team can help you design smarter campaigns that do more with less—so your marketing keeps pace with your programming.

Let’s make your next campaign your best one yet.

Reach Out!