By transforming The Art League’s exceptional visual assets into compelling social content, we helped our client revolutionize their content strategy while lightening their team’s workload. We crafted posts with unique, benefits-driven angles that put the audience’s goals front and center. The result was stunning branded content that not only revitalized their campaigns but also delivered outstanding results—all while freeing up The Art League’s staff to focus their limited time on other projects. Our strategic approach led to remarkable successes and set new benchmarks for their marketing efforts.

For campaigns with a direct year-over-year comparison, the results were extraordinary. Attributed revenue and ROI increased significantly, while costs per result decreased. Remarkably, the number of posts and audience targeting remained largely unchanged from year to year. Instead, our focus on centering the audience in content creation and leveraging The Art League’s assets to produce stunning branded visuals dramatically boosted outcomes without necessitating any major shifts in campaign strategy or targeting.

Easel-ing the Workload

When you have as many commitments as The Art League (think countless exhibitions, workshops, and events), it’s easy to see why a small but mighty team may find themselves hard-pressed to prioritize strategic content creation. This busy, multifaceted visual arts organization operates a gallery, fine art school, art supply store, and arts-outreach programs. With pressing deadlines and competing priorities in the mix, social campaigns often fell to the bottom of the staff’s ever-growing to-do list. CI to the rescue!

We worked collaboratively with the team at The Art League to carve out an impactful and efficient content strategy built on their insights. We took time to understand their audiences and the benefits of their offerings more deeply so that we could seamlessly support them with the creative direction and execution of their content. This not only lessened their workload, but allowed us to leverage their existing assets to tell a cohesive and impactful story about the value their classes deliver for their existing and new audiences.  

Gallery-Worthy Creative Assets

The Art League already had a wealth of excellent photos and videos, but we wanted to take their visual content to the next level. By integrating their branding into bold static and video assets, we established a strong and recognizable visual identity that tied all content together across campaigns. This approach not only enhanced brand recognition but also provided a unified aesthetic. The result was a visually compelling campaign that stood out in a crowded space, making it easier for audiences to connect with and remember The Art League’s brand.

Messaging that Hits Home

While structuring your campaigns to target different audiences within the funnel can be a fantastic first step, tailoring content to those audiences is even more effective. 

Illustrate the Full Experience

In The Art League’s Summer Camp campaign, we tackled the challenge of showcasing the extensive range of classes, art styles, and age groups by centering the parents’ perspective.

Takeaways

Great assets are just the beginning! Pair fabulous photos and videos with strategic marketing angles rooted in storytelling to more deeply connect with potential audiences.

Amp up relatability by highlighting a wide range of offerings in unique ways. Try solving for a pain point they experience in their daily life, or highlight unique ways your offering brings value to their life. 

Infuse branding for increased recall and brand awareness. Don’t forget to carve out space in your assets for brand visibility. Leveraging consistent fonts, colors, and brand visuals makes sure audiences recognize your great work and receive your message in a crowded digital environment. 

Looking for a strategic content partner?

If you’re looking to level up your content without the added energy drain on your team, we can help! Get in touch with CI’s content gurus to explore how we can help you nail your campaign content with strategic, beautiful solutions that move the needle on your goals.