Clients In Conversation: Navigating Meta And TikTok Changes
Join CI for a live Q&A on two major marketing shake-ups and what they mean for your strategy moving forward.
Two Social Shakeups. One Urgent Conversation.
Digital marketing is shifting fast, and arts and cultural organizations need to be prepared. In just the first quarter of 2025, two major industry changes have left marketers scrambling:
- Meta’s rollback on fact-checking has raised ethical concerns and potential brand safety risks, making some leaders uneasy about maintaining a presence on the platform.
- The looming TikTok ban in the U.S. has organizations wondering if they should continue investing in the platform—or pivot their strategy immediately.
How should organizations respond? What does this mean for your digital strategy? Join CI’s experts for a live Q&A where we’ll break down the latest updates, offer our strategic recommendations, take your questions, and share space as a community to process all of this uncertainty.
What You’ll Get:
- A clear breakdown of the latest developments on Meta and TikTok and how they impact digital marketers.
- An informed point of view on the risks and opportunities for marketers navigating these changes.
- Strategic recommendations for evolving your digital strategy, including channel diversification.
- Live discussion (and commiseration) with arts and cultural marketers facing the same challenges.
MEET YOUR HOSTS
CHRISTOPHER WILLIAMS
VP, Managing Director
Christopher has been marketing the arts for more than 30 years. He was last in-house at New York City Center where he served as Director of Marketing. In 2013, he teamed up with founder Erik Gensler to establish CI, which has become one of North America’s premier consultancies serving the arts. He works closely with leading arts and cultural organizations to achieve digital transformation and shape the future of arts and culture.
JESS ISGRO
Senior Consultant, Digital Marketing
Jess joined CI after receiving her Master of Arts in Arts Administration from Columbia University in May 2017 and completing the Capacity Interactive internship program. Outside of work, you can find her making music, cooking up a storm, and hanging with her mini schnauzer, Olive.
NATALIE MARTINEZ
Consultant, Digital Marketing
Natalie joined the Capacity Interactive team after graduating from Fordham University and completing the Capacity Interactive internship program. She spends the majority of her time working across Meta, GoogleAds, and Datorama, but she also serves as a trusted resource to her CI colleagues for all things TikTok. Outside of work, you can find her playing volleyball, listening to show tunes, training her dog, and taking on DIY projects!
MEGHAN ROBERTS
Senior Analyst, Digital Marketing
Meghan grew up as a dancer in Marietta, Georgia, and earned degrees in Dance and Public Relations from Kennesaw State University. A college internship at the American Dance Festival piqued her interest in Arts Marketing. After moving to New York City, she continued her professional dance training and worked in the hospitality industry for several years before transitioning into an Arts Marketing career with CI.