How Many Facebook Fans Should We Have?
Facebook has been referred to as an online popularity contest. Whether that is true or not, popularity is certainly a factor in the number of fans your organization has. Other factors include the number of constituents your organization serves, the amount of effort put towards marketing your Facebook Fan page, the geographic reach of your company (touring the world certainly helps), and how early your organization joined Facebook.
So how does your company stack up? Here is a quick look a sample of 22 orgs and their number of Facebook fans.
| Alvin Ailey Dance Theater | 26,194 |
| American Ballet Theatre | 25,959 |
| The Metropolitan Opera | 25,396 |
| New York Philharmonic | 11,784 |
| New York City Opera | 7,160 |
| San Francisco Ballet | 7,154 |
| Jazz at Lincoln Center | 6,272 |
| Steppenwolf Theater | 5,621 |
| Guthrie Theater | 5,093 |
| Merce Cunningham | 4,507 |
| The Public Theater | 4,672 |
| Martha Graham | 4,228 |
| Pacific Northwest Ballet | 3.827 |
| Lyric Opera of Chicago | 3,823 |
| Carnegie Hall | 3,784 |
| Houston Ballet | 3,432 |
| Center Theatre Group | 2,715 |
| Signature Theatre (DC) | 1,523 |
| San Francisco Opera | 1,422 |
| Paul Taylor Dance | 1,043 |
| Roundabout Theatre | 882 |
| New York City Center | 573 |
Please note: these numbers are from 2009
