How Many Facebook Fans Should We Have?

Capacity Interactive AUTHOR: Capacity Interactive
Nov 02, 2009
1 Min Read

Facebook has been referred to as an online popularity contest. Whether that is true or not, popularity is certainly a factor in the number of fans your organization has. Other factors include the number of constituents your organization serves, the amount of effort put towards marketing your Facebook Fan page, the geographic reach of your company (touring the world certainly helps), and how early your organization joined Facebook.

So how does your company stack up? Here is a quick look a sample of 22 orgs and their number of Facebook fans.

Alvin Ailey Dance Theater 26,194
American Ballet Theatre 25,959
The Metropolitan Opera 25,396
New York Philharmonic 11,784
New York City Opera 7,160
San Francisco Ballet 7,154
Jazz at Lincoln Center 6,272
Steppenwolf Theater 5,621
Guthrie Theater 5,093
Merce Cunningham 4,507
The Public Theater 4,672
Martha Graham 4,228
Pacific Northwest Ballet 3.827
Lyric Opera of Chicago 3,823
Carnegie Hall 3,784
Houston Ballet 3,432
Center Theatre Group 2,715
Signature Theatre (DC) 1,523
San Francisco Opera 1,422
Paul Taylor Dance 1,043
Roundabout Theatre 882
New York City Center 573


Please note: these numbers are from 2009