As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artificial Intelligence (AI) has become an integral and powerful force in the marketing landscape. The imminent end of Google Chrome’s support of third-party cookies* spurs a reevaluation of our strategies within established platforms and forces us to embrace new approaches. Digital consumers demand more privacy and transparency from brands they trust without sacrificing their expectations of great user experiences on our websites.

*On July 22, 2024, Google reversed its decision to deprecate third-party cookies. Here’s the latest guidance from CI on this change. (more…)