A group of hyenas may be called a cackle and a group of owls may be called a parliament – but a group sale? I like to call that a win.
A group sale is an elusive creature that can drive 10 to 100 to even 500 tickets. If you know group sales – you know it can be a challenge to market them. How can you reach audiences that buy large quantities of tickets? Are they only in our dreams?
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