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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

How to Be a Great Client to Your Creative Partners
Ask the Industry, Content Creation & Strategy
Dec 04, 2025
9 Min Read
How to Be a Great Client to Your Creative Partners
Every creator I know has gotten some version of this email: “My notes are in.” No greeting, no context, no “We’re loving this direction.” Just… notes. On paper, nothing is wrong. I asked for feedback, they sent feedback. But on the creative side of the screen, something is missing. My team has just spent days…
Continuing Conversations: Marketing a World Premiere
Leadership
Dec 03, 2025
4 Min Read
Continuing Conversations: Marketing a World Premiere
You’ve had the conversations with the artistic team. You understand the why. Now the hard part: marketing a world premiere.  We’ve all worked with creators whose vision changes and evolves, leaving the marketer in a difficult place to sell it. This happened earlier in my career as a dancer, when a choreographer was making a…

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Charting the Future
CI HQ, Leadership
Jan 21, 2025
10 Min Read
Charting the Future
Making meaningful progress in 2025 will come down to transforming how we think….
Let’s Talk About Meta
Digital Advertising, Leadership
Jan 16, 2025
5 Min Read
Let’s Talk About Meta
Last week, Meta’s Mark Zuckerberg announced that the social media giant is eliminating fact-checking. In its place, they are c…
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