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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

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Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations...
Digital Marketing Recommendations During the COVID-19 Outbreak
Digital Advertising, Content Creation & Strategy, Email Marketing, Leadership, Search Engine Optimization
Mar 13, 2020
6 Min Read
Digital Marketing Recommendations During the COVID-19 Outbreak
Learn more about how arts organizations can respond to COVID-19 from a digital marketing perspective and continue to play an imp...
Arts Leaders Need to Adapt
Ask the Industry, Leadership
Oct 09, 2019
5 Min Read
Arts Leaders Need to Adapt
Want to become a 21st-century arts marketer? Michael Kaiser explains why the need to experiment has never been greater in the fi...

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CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

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Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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