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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

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How Cincinnati Shakespeare Company Aligns Marketing and Development
Leadership

Aug 29, 2025
7 Min Read


How Cincinnati Shakespeare Company Aligns Marketing and Development

At many arts organizations, the marketing and development departments operate like neighboring kingdoms—sharing territory but rarely strategy. But at Cincinnati Shakespeare Company, a different story is unfolding. In an episode of the CI to Eye podcast earlier this year, Jeanna Vella (Director of Marketing) and Sara Clark (Director of Development) joined Dan Titmuss to share…

Breaking the Discipline Silos: Why Arts Organizations Must Evolve Beyond Genres
Leadership, Ask the Industry

Aug 28, 2025
5 Min Read


Breaking the Discipline Silos: Why Arts Organizations Must Evolve Beyond Genres

During my recent conversation with Clive Chang, President and CEO of YoungArts, he shared a story that perfectly captures a fundamental problem in our field: A young artist had just won YoungArts’ top prize in dance for his exceptional tap dancing. When Clive asked where he was headed next, the answer was surprising: New England…

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Charting the Future
CI HQ, Leadership

Jan 21, 2025
10 Min Read


Charting the Future

Making meaningful progress in 2025 will come down to transforming how we think….

Let’s Talk About Meta
Digital Advertising, Leadership

Jan 16, 2025
5 Min Read


Let’s Talk About Meta

Last week, Meta’s Mark Zuckerberg announced that the social media giant is eliminating fact-checking. In its place, they are c…

Turning New Ticket Buyers Into Longtime Fans
Digital Advertising, Leadership

Oct 28, 2024
5 Min Read


Turning New Ticket Buyers Into Longtime Fans

As the Executive Director of Ballet Austin, I’ve seen firsthand how the arts industry grapples with reaching new audiences qui…

Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy

Mar 06, 2024
7 Min Read


Building Trust by Respecting User Privacy

Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizationsâ…

Behind CI: How We Redesigned Our Website, Audience First
Leadership, Search Engine Optimization, Website Analytics & Optimization

Feb 27, 2024
15 Min Read


Behind CI: How We Redesigned Our Website, Audience First

Today is Tuesday, which may be no one’s favorite day of the week—and yet we’re here with two Very Important updates that a…


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