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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Featured Insights

Which Google Channel is Right for Me?
Digital Advertising
Apr 25, 2024
8 Min Read
Which Google Channel is Right for Me?
You may have noticed quite a few shifts in the Google landscape as of late: Discovery campaigns have been upgraded to Demand Gen, Performance Max is Google’s new golden child, and some campaign types that have done well in the past might be struggling to achieve the same levels of success now. Just like assembling…
Leveraging AI in Google and Meta
Digital Advertising
Apr 11, 2024
11 Min Read
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about the unknown. However, given the rapid development and adoption of AI in marketing and the world at large, we must afford AI some meaningful attention. While Google & Meta—platforms on which arts marketers…

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Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizationsâ...
Behind CI: How We Redesigned Our Website, Audience First
Leadership, Search Engine Optimization, Website Analytics & Optimization
Feb 27, 2024
15 Min Read
Behind CI: How We Redesigned Our Website, Audience First
Today is Tuesday, which may be no one’s favorite day of the week—and yet we’re here with two Very Important updates that a...
Digital Marketing Recommendations During the COVID-19 Outbreak
Digital Advertising, Content Creation & Strategy, Email Marketing, Leadership, Search Engine Optimization
Mar 13, 2020
6 Min Read
Digital Marketing Recommendations During the COVID-19 Outbreak
Learn more about how arts organizations can respond to COVID-19 from a digital marketing perspective and continue to play an imp...
Arts Leaders Need to Adapt
Ask the Industry, Leadership
Oct 09, 2019
5 Min Read
Arts Leaders Need to Adapt
Want to become a 21st-century arts marketer? Michael Kaiser explains why the need to experiment has never been greater in the fi...
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