Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

This field is for validation purposes and should be left unchanged.
The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

A Call for Courage: DEIBA in Arts and Culture
Leadership, CI HQ
Mar 28, 2025
3 Min Read
A Call for Courage: DEIBA in Arts and Culture
In recent months and days, we’ve witnessed significant attacks against Diversity, Equity, Inclusion, Belonging, and Accessibiltity (DEIBA) initiatives across the United States, including attacks on invaluable arts and culture institutions. The Trump administration narrowed the National Endowment for the Arts’ budget and scope, cutting grant opportunities for programs that support diversity initiatives and historically excluded…
Decoding GA4
Website Analytics & Optimization
Mar 27, 2025
4 Min Read
Decoding GA4
Google Analytics 4 (GA4) is a powerful tool, but it comes with a learning curve—especially for arts and cultural organizations striving to measure digital engagement effectively. As marketers in this sector, your website is more than just a landing page: it’s a storytelling hub, a ticketing engine, and a community-building platform. But when you log…

Explore Our Blog

Charting the Future
CI HQ, Leadership
Jan 21, 2025
10 Min Read
Charting the Future
Making meaningful progress in 2025 will come down to transforming how we think....
Let’s Talk About Meta
Digital Advertising, Leadership
Jan 16, 2025
5 Min Read
Let’s Talk About Meta
Last week, Meta’s Mark Zuckerberg announced that the social media giant is eliminating fact-checking. In its place, they are c...
Turning New Ticket Buyers Into Longtime Fans
Digital Advertising, Leadership
Oct 28, 2024
5 Min Read
Turning New Ticket Buyers Into Longtime Fans
As the Executive Director of Ballet Austin, I’ve seen firsthand how the arts industry grapples with reaching new audiences qui...
Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizationsâ...
Behind CI: How We Redesigned Our Website, Audience First
Leadership, Search Engine Optimization, Website Analytics & Optimization
Feb 27, 2024
15 Min Read
Behind CI: How We Redesigned Our Website, Audience First
Today is Tuesday, which may be no one’s favorite day of the week—and yet we’re here with two Very Important updates that a...
View More Posts

Explore More Resources

CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

Take Me There >

Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead >