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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Featured Insights

How Hospitality Drives Client and Audience Success
CI HQ
Jan 28, 2025
11 Min Read
How Hospitality Drives Client and Audience Success
I recently was invited to sit down with Matthew Hancock, Principal at Praxis Consulting Group, to reflect on and discuss the heart of CI’s work and how a renewed focus on hospitality has strengthened client partnerships. Keep reading for a deeper look at this people-first approach and the ripple effects it could have on industry…
Charting the Future
CI HQ, Leadership
Jan 21, 2025
10 Min Read
Charting the Future
Making meaningful progress in 2025 will come down to transforming how we think.

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Reflections on 2024
CI HQ
Dec 19, 2024
5 Min Read
Reflections on 2024
2024 moved us. The perseverance, tenacity, and vitality of our industry are stronger than ever, unbroken by ongoing challenges f...
Meet Sana Colter
CI HQ
Oct 04, 2024
10 Min Read
Meet Sana Colter
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Sana Colter—a lifelong music ...
Meet Aly Gomez
CI HQ
Jul 29, 2024
8 Min Read
Meet Aly Gomez
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Aly Gomez. She loves data and d...
Meet Megan Helmers
CI HQ
May 09, 2024
9 Min Read
Meet Megan Helmers
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Megan Helmers: a CI Consultant ...
Meet Stacie Louis-Jacques
CI HQ
Jun 06, 2023
6 Min Read
Meet Stacie Louis-Jacques
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Stacie Louis-Jacques: a CI Digi...
Big News at Capacity Interactive
CI HQ
May 17, 2023
3 Min Read
Big News at Capacity Interactive
I’m thrilled to be sharing some big news — Capacity Interactive has transferred 100% ownership of the company to an employee...
Meet Stephanie O’Brien
CI HQ
Mar 01, 2023
7 Min Read
Meet Stephanie O’Brien
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Stephanie O'Brien: a Digital Ma...
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Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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