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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

How to Read Your Website Data
Website Analytics & Optimization

Oct 15, 2025
3 Min Read


How to Read Your Website Data

When website traffic shifts—up or down—it’s tempting to make quick conclusions. A drop in visits must mean marketing is underperforming, right? Not always. In fact, surface-level numbers often mask a much richer story. In one recent client analysis, we noticed that overall visits were down, but the traffic that did arrive was 29% more engaged…

Updates Within Tools from OpenAI, Anthropic, and Microsoft
AI

Oct 06, 2025
3 Min Read


Updates Within Tools from OpenAI, Anthropic, and Microsoft

In this edition: From proactive assistants to AI-powered spreadsheets, the landscape is changing fast, and every new release seems to push the boundaries of how and where we interact with these tools. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes,…

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Meet Molly Shoemaker
CI HQ

Sep 26, 2025
4 Min Read


Meet Molly Shoemaker

Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Molly Shoemaker: a theater prod…

Meet Adelaide Jenkins
CI HQ

Feb 10, 2025
10 Min Read


Meet Adelaide Jenkins

Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Adelaide Jenkins—a lifelong t…

Charting the Future
CI HQ, Leadership

Jan 21, 2025
10 Min Read


Charting the Future

Making meaningful progress in 2025 will come down to transforming how we think….

Reflections on 2024
CI HQ

Dec 19, 2024
5 Min Read


Reflections on 2024

2024 moved us. The perseverance, tenacity, and vitality of our industry are stronger than ever, unbroken by ongoing challenges f…

Meet Sana Colter
CI HQ

Oct 04, 2024
10 Min Read


Meet Sana Colter

Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Sana Colter—a lifelong music …


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