The Longtail Blog

In recent months and days, we’ve witnessed significant attacks against Diversity, Equity, Inclusion, Belonging, and Accessibiltity (DEIBA) initiatives across the United States, including attacks on invaluable arts and culture institutions. The Trump administration narrowed the National Endowment for the Arts’ budget and scope, cutting grant opportunities for programs that support diversity initiatives and historically excluded…

Google Analytics 4 (GA4) is a powerful tool, but it comes with a learning curve—especially for arts and cultural organizations striving to measure digital engagement effectively. As marketers in this sector, your website is more than just a landing page: it’s a storytelling hub, a ticketing engine, and a community-building platform. But when you log…