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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Featured Insights

Which Google Channel is Right for Me?
Digital Advertising
Apr 25, 2024
8 Min Read
Which Google Channel is Right for Me?
You may have noticed quite a few shifts in the Google landscape as of late: Discovery campaigns have been upgraded to Demand Gen, Performance Max is Google’s new golden child, and some campaign types that have done well in the past might be struggling to achieve the same levels of success now. Just like assembling…
Leveraging AI in Google and Meta
Digital Advertising
Apr 11, 2024
11 Min Read
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about the unknown. However, given the rapid development and adoption of AI in marketing and the world at large, we must afford AI some meaningful attention. While Google & Meta—platforms on which arts marketers…

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Meet Stacie Louis-Jacques
CI HQ
Jun 06, 2023
6 Min Read
Meet Stacie Louis-Jacques
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Stacie Louis-Jacques: a CI Digi...
Big News at Capacity Interactive
CI HQ
May 17, 2023
3 Min Read
Big News at Capacity Interactive
I’m thrilled to be sharing some big news — Capacity Interactive has transferred 100% ownership of the company to an employee...
Meet Stephanie O’Brien
CI HQ
Mar 01, 2023
7 Min Read
Meet Stephanie O’Brien
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Stephanie O'Brien: a Digital Ma...
Meet Cecily Moore
CI HQ
Dec 19, 2022
7 Min Read
Meet Cecily Moore
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Cecily Moore: CI's Manager, Con...
Meet Olivia Lowe
CI HQ
Sep 15, 2022
7 Min Read
Meet Olivia Lowe
Meet Oliva Lowe: the Analyst and dancer, problem-solving physicist, and strategic thinker who empowers arts marketers to be crea...
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CTA Generator

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Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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