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Resources Capacity Academy Content Creation Intensive

content creation intensive

Dates: Spring sessions for this course are sold out. Sign up for our email list to be notified when the next session goes on sale!

Prerequisite: User-level experience with Meta. Experience managing a business account is a plus, but not required.

Homework: This course will include light levels of homework each week such as readings, copywriting practices, and Canva design practice.

Who is eligible to register for this course? This program is for nonprofit arts and culture marketers only. For-profit marketing registrants will be kindly refunded. Additionally, please note that Capacity Academy has a one-seat-per-student policy, meaning multiple colleagues from the same organization require separate registrations.

 

craft content and social strategies that convert

Understand the shifting content ecosystem and gain practical skills on how to elevate your digital storytelling across Meta and other social platforms

Elevate your organization’s digital storytelling and transform your content creation skills! Discover big-picture industry updates on the state of content in 2025, along with practical, hands-on training in copywriting, graphic design, and video creation. You’ll finish the course with cutting-edge strategies and practical skills to create compelling content that will resonate with your audience, showcase your organization’s unique value, and drive ticket sales.

Overview

In this course, you’ll learn how to:

  • ✓ Recognize different audience motivators to create captivating content angles
  • ✓ Write engaging, persuasive copy that effectively communicates your organization’s unique programming
  • ✓ Incorporate dynamic video content into your organization’s marketing strategy
  • ✓ Use tools like Canva and CapCut for striking visuals that align with your organization’s visual identity
  • ✓ Utilize AI tools like ChatGPT, Gemini, or Perplexity for copywriting support


Course Syllabus

Week 1: Content in 2025: State of the Union Address

Explore the latest algorithm updates, emerging trends in the content landscape, and the critical role of content creation in today’s digital landscape. You’ll gain an understanding of the big picture of content marketing and be equipped to navigate the unique challenges and opportunities facing arts organizations in 2025.

Week 2: “Start with the Story” Copywriting Workshop

This immersive copywriting workshop will revolutionize your approach to crafting compelling narratives. Learn techniques to differentiate your messaging and create copy that truly resonates with each unique audience member.

Week 3: “Impact with Imagery” Design Workshop

Discover how to create visually striking content that stands out in a crowded digital space. You’ll learn the principles of visual differentiation and practical design skills to enhance your organization’s visual identity across platforms.

Week 4: “Next-Level Content” Vertical Video Workshop

Dive into the world of vertical video creation! You’ll learn the basics of editing videos with CapCut, how to spot and leverage audio trends, and tips to produce engaging UGC and influencer video content that will speak to younger audiences.

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