Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

This field is for validation purposes and should be left unchanged.
Resources Capacity Academy Content Creation Intensive

content creation intensive

june 4 – june 25 | Wednesdays, 1 – 2 pm ET

Price: $498. Save $100 on additional courses with a special link that you will receive via email after registering for this course.

Prerequisite: User-level experience with Meta. Experience managing a business account is a plus, but not required.

Homework: This course will include light levels of homework each week such as readings, copywriting practices, and Canva design practice.

Courses will go on sale to the public at 12:00pm ET on Friday, February 7.

 

craft content and social strategies that convert

Understand the shifting content ecosystem and gain practical skills on how to elevate your digital storytelling across Meta and other social platforms

Elevate your organization’s digital storytelling and transform your content creation skills! Discover big-picture industry updates on the state of content in 2025, along with practical, hands-on training in copywriting, graphic design, and video creation. You’ll finish the course with cutting-edge strategies and practical skills to create compelling content that will resonate with your audience, showcase your organization’s unique value, and drive ticket sales.

Overview

In this course, you’ll learn how to:

  • ✓ Recognize different audience motivators to create captivating content angles
  • ✓ Write engaging, persuasive copy that effectively communicates your organization’s unique programming
  • ✓ Incorporate dynamic video content into your organization’s marketing strategy
  • ✓ Use tools like Canva and CapCut for striking visuals that align with your organization’s visual identity
  • ✓ Utilize AI tools like ChatGPT, Gemini, or Perplexity for copywriting support

Course Syllabus

Week 1: Content in 2025: State of the Union Address

Explore the latest algorithm updates, emerging trends in the content landscape, and the critical role of content creation in today’s digital landscape. You’ll gain an understanding of the big picture of content marketing and be equipped to navigate the unique challenges and opportunities facing arts organizations in 2025.

Week 2: "Start with the Story" Copywriting Workshop

This immersive copywriting workshop will revolutionize your approach to crafting compelling narratives. Learn techniques to differentiate your messaging and create copy that truly resonates with each unique audience member.

Week 3: "Impact with Imagery" Design Workshop

Discover how to create visually striking content that stands out in a crowded digital space. You’ll learn the principles of visual differentiation and practical design skills to enhance your organization’s visual identity across platforms.

Week 4: "Next-Level Content" Vertical Video Workshop

Dive into the world of vertical video creation! You’ll learn the basics of editing videos with CapCut, how to spot and leverage audio trends, and tips to produce engaging UGC and influencer video content that will speak to younger audiences.

Meet Your Educators

Registration opens soon

Bookmark this page and come back when enrollment opens at 12:00pm ET on Friday, February 7!

Explore More Capacity Academy Courses

Inbound Marketing & GA4

Learn More

Introduction to Google Search Console

Learn More

Email Fundamentals

Learn More