Empower Cultural Change
Partner with the Leaders in Arts & Culture Marketing
The boldest artistic visions can only thrive if we meet audiences where their decisions are made: online. Your audiences, your donors, and your community are spending ever-increasing amounts of time with digital media—scrolling, searching, and making choices in real time. The right strategy can mean the difference between being discovered or overlooked, engaged or forgotten.
That’s where we come in.
At Capacity, we help leaders in arts, culture, and attractions use marketing strategies and tactics to fuel growth. Our team combines deep marketing expertise with a genuine love of the arts, and we bring that same curiosity, creativity, and strategic rigor to every partnership.
We know the challenges you face aren’t one-size-fits-all. That’s why our work isn’t either. Our consultants are thinkers and doers, equally at home advising on high-level strategy or rolling up our sleeves to implement. And because collaboration is at the heart of what we do, we become an extension of your team, sharing knowledge freely and designing flexible partnerships that deliver results.
We bring nearly two decades of experience working with world-class organizations across genres and geographies, and our long-standing presence and trusted relationships allow us to navigate our clients’ competitive cultural landscapes and high-stakes ticket sales scenarios.
TALK TO THE ARTS & CULTURE EXPERTS
RESOURCES FOR THE SAVVY LEADER
Staying ahead in arts and culture leadership means balancing vision with actionable insight. We are constantly creating resources designed specifically for executives and senior marketers—content that spotlights fresh ideas, real-world examples, and proven strategies to help you lead with confidence in today’s fast-moving digital landscape.
Essential Blog Posts
Courage and Curiosity: What Our Field Needs Most Right Now
Capacity President Christopher Williams reflects on Boot Camp’s growth and how the conference has moved beyond “digital transformation” into navigating the current social climate. Amid a heavy world, he’s reminded that our work still matters—perhaps now more than ever.
Breaking the Discipline Silos: Why Arts Organizations Must Evolve Beyond Genres
Monica Holt, former Kennedy Center exec and incoming President and CEO of Des Moines Des Moines Performing Arts, reflects on a conversation with Clive Chang, President and CEO of YoungArts centered on the misalignment between organizational structures and the ways artists create.
Bridging Conversations Between Marketing and Artistic
Drawing on his 11 years with Louisville Ballet, ballet dancer-turned-marketer Sanjay shows how misaligned messaging and scarce context can confuse audiences—and shares how building a shared language can turn passion into ticket sales.
Turning New Ticket Buyers Into Longtime Fans
Ballet Austin’s Executive Director Cookie Ruiz shares how the company tackled audience churn by focusing on retention. By treating first-time attendees like valued guests and encouraging repeat visits, they’ve built lasting—and loyal—relationships.
Must-Read Case Studies
Clients San Francisco Opera How We Helped San Francisco Opera Reimagine First-Time Audience Journeys with AI
Capacity partnered with San Francisco Opera to apply AI as a strategic partner, from research to execution to AI accelerated testing.
How We Leverage Channels Beyond Meta And Google To Expand Reach
We helped four clients build robust marketing mixes that allowed them to reach new audiences and tell stories in fresh and dynamic ways.
How We Helped Ballet Arizona Drive Awareness And Ticket Sales For A Mixed Bill
We partnered with Ballet Arizona to develop a fresh digital campaign for their Spring Mix, successfully engaging new audiences and building on momentum from a previous production.
How We Used Google Analytics Data To Inform Utah Shakespeare Festival’s Website Redesign
Ahead of a website redesign, we helped USF use Google Analytics data to make decisions that significantly increased mobile engagement and mobile conversion rates on their new site.
Leader-Led Podcast Episodes
Clive Chang on Innovation and the Rise of the Multi‑Hyphenate Artist
YoungArts CEO Clive Chang joins host Monica Holt to show how legacy institutions can innovate like start-ups through curiosity, experimentation, and bold change.
Erin Harkey, CEO of Americans for the Arts, on Advocacy, Resilience, and the Power of Community
Erin Harkey shares why public funding for the arts is uniquely powerful, how communities can mobilize in times of uncertainty, and why joy itself can be a form of resistance.
Michael J. Bobbitt on Turning Creative Power into Political Power
The Executive Director of Mass Cultural Council shows how government and the arts can partner to create healthier, stronger, more sustainable communities.
Bridging the Marketing-Development Divide
Cincinnati Shakespeare Company’s Director of Marketing, Jeanna Vella, and Director of Development, Sara Clark, share what happens when you break down departmental silos.
Our Solution
Digital Advertising
You know your story—we help you amplify it. With campaigns tailored to your organization’s needs, we combine deep arts and culture expertise with smart strategy to help you reach the right people, sell more tickets, and build lasting connections that fuel long-term impact.
AI Strategy
Our industry is under pressure to keep up with the AI evolution, but it’s critical not to lose what makes us human. Our practical, impact-focused, mission-aligned AI consulting will help your organization use AI to save time and spark creativity—all while staying grounded in your values.
Search & Answer Engine Optimization
Capacity helps organizations master the evolving world of search. By optimizing for Google, ChatGPT, and other AI engines, we boost discoverability, drive free traffic, and connect new audiences to your organization.
Email Strategy
Email is a powerful, low-cost tool to cultivate personal connection with your patrons. Coupled with a thoughtful strategy, it’s also one of the most consistently effective channels to drive revenue and increase audience engagement.
Website Analytics & Optimization
Understanding your audience starts with good data. From Google Analytics to cookie compliance, we help you uncover insights into how visitors interact with your organization’s website and buy tickets.
Content Creation & Strategy
We partner with organizations to deliver standout creative work—copywriting, design, media, and strategy—aligned to your goals. Everything we do is part of a cohesive content marketing plan tailored for targeted audiences.
No One Knows Arts Marketing Like We Do