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Content 201: Taking Your Content to the Next Level
A Hands-On Workshop for Creators
Are you an arts marketer looking to build your content creation toolkit with a side of commiseration and a dose of inspiration and strategic planning? Well, look no further than Content 201: Taking Your Content to the Next Level with Cecily Moore, CI’s Manager, Content Strategy & Creation!
You’ll enjoy 45 minutes of insightful content conversations featuring 3+ mini segments covering a variety of must-discuss content topics. Whether you’re looking for the latest hook inspiration or zeroing in on effective ways to tailor your copywriting, Cecily will guide you through today’s hottest content conversations.
ENHANCED CONVERSIONS AND ADVANCED MATCHING
Learn how to maintain measurement in the face of pressing privacy changes.
As the digital landscape evolves to be more privacy-conscious, traditional methods of measuring campaign performance have been threatened. There is now more to consider than just placing a pixel and measuring everything under the sun! Like the transition to iOS 14, we are experiencing a significant sea change and don’t have unlimited time to respond.
Learn about the new best practices for measuring conversions attributed to your digital campaigns and ways in which measurement will continue to change. You’ll leave with action items that will help you and your CI team ensure your campaigns are future-proof and set up for success!