The Longtail Blog

Google started deprecating third-party cookies for 1% of Google Chrome users in January. While Google’s cookie-less solution Privacy Sandbox must still be approved by European regulators and full deprecation has been delayed yet again, we expect this change is imminent. This delay is not a reason to be complacent—here’s what you need to know now. …

You may have noticed quite a few shifts in the Google landscape as of late: Discovery campaigns have been upgraded to Demand Gen, Performance Max is Google’s new golden child, and some campaign types that have done well in the past might be struggling to achieve the same levels of success now. Just like assembling…