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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Featured Insights

6 Tips for Fostering Connection from Wichita Symphony Orchestra
Ask the Industry
Nov 13, 2024
6 Min Read
6 Tips for Fostering Connection from Wichita Symphony Orchestra
Across the arts—from concert halls to galleries, theaters to cinemas—we all face a common challenge: drawing in new audiences and helping them feel welcome in spaces that can feel unfamiliar or intimidating.  We know our art forms have the power to connect and inspire, but jargon-filled marketing materials (raise your hand if your “short and…
The Continuous Case for Google Grants
Digital Advertising
Nov 05, 2024
6 Min Read
The Continuous Case for Google Grants
Note: this post was originally written in September 2024, and was updated in November 2024. Two years ago we told you what Google Grants can and can’t do for nonprofits wanting to take advantage of free search advertising money from Google. Since then, there have been no major changes in the Grants sea and a…

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Prepare for a Scam-Free Summer on Meta
Privacy
Jun 17, 2024
2 Min Read
Prepare for a Scam-Free Summer on Meta
Summer is almost here! Don’t forget your last-minute spring cleaning, particularly in your Meta accounts. Meta has thousands o...
Managing User Consent On Your Website
Website Analytics & Optimization, Privacy
Mar 13, 2024
5 Min Read
Managing User Consent On Your Website
As you know by now, managing user privacy today can be intimidating. Much of the conversation in the digital realm revolves arou...
Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations...
The New Privacy Landscape
Ask the Industry, Privacy
Sep 21, 2023
6 Min Read
The New Privacy Landscape
“Privacy is a substantial digital priority.” My colleague Ally Duffey Cubilette wrote these powerful words in February 2023,...
Privacy-Focused Measurement
Website Analytics & Optimization, Privacy
Feb 01, 2023
5 Min Read
Privacy-Focused Measurement
Consumers are holding businesses to higher security standards, which means your measurement strategies must be user-centric and ...

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