As we approach the end of the decade, I have to pinch myself when I chat with venues around the world.
Somehow, after nearly 50 years, email marketing is still the belle of the ball when it comes to conversion and engagement with ticket buyers and fans. It’s amazing to consider that with all the exciting new channels available to consumers, the modest email marketing campaign is still the one that gets us clicking.
Will I be publishing the same article in 2029? Hard to say, but for 2019, the success of your venue and your career hinge on you making the most of this quirky channel. Here are five data points successful arts organizations should use to measure their email programs.