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We didn’t rehearse this.

No one did.

Almost overnight, arts administrators everywhere had to put on their programming hats for an entirely new venue—a digital venue. Instead of curated experiences involving lobbies, printed programs, and curtain calls, it’s a world of livestreams, blog posts, and emoji reactions. You are the arbiters of your organizations’ digital presence and now have to improvise events with smaller teams and less money. Cool.

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