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Blog / Capacity Interactive is Now Capacity

Capacity Interactive is Now Capacity

Capacity AUTHOR: Capacity
May 01, 2026
2 Min Read
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New look. Still Promoting Collective Joy.

Since 2008, Capacity has worked with ambitious arts and cultural organizations to engage audiences, build community, and market smarter through close, personal relationships.

Now, we have a new look (and name!) that more effectively communicates this work.

Shifting to Capacity was like trading a ballet slipper for a pointe shoe. Or getting our proverbial piano tuned. We’ve done some growing and playing, and now things feel just right.

You’ll notice many changes right away. Others might take a little more time. What’s not changing: how we show up for the industry we’ve always served.


We’ll continue to help arts, culture, events, and attractions embrace robust digital strategies to engage community, build and sustain audiences, and drive revenue.

Explore client success stories:
Using AI to Reimagine First-Time Audience Journeys for the San Francisco Opera
A Multi-Channel Strategy to Achieve Record-Breaking Sales for Boston Ballet’s The Nutcracker
Helping Arts & Culture Organizations Reach New Audiences on Reddit

We’ll keep publishing stellar content and resources that help marketers learn and grow for free.

Jump back in:

Capacity Blog

Capacity Webinars

Social Content Calendar for Arts Marketers

CTA Generator


Capacity Boot Camp, the leading conference for arts marketing, isn’t going anywhere.

We have deep gratitude for our design partners at Pentagram who created this new look with thoughtfulness, integrity, and a shared passion for the arts and data.

Hear more about the rebrand from Pentagram Partner and internationally renowned designer Giorgia Lupi on the Capacity podcast: Arts Unscripted with Monica Holt (formerly CI to Eye to Monica Holt).

Hear More

“There’s a feeling of tension and release throughout the new Capacity brand. If you’ve ever been at a performance with suspense, you know the feeling.”
—Giorgia Lupi

Thanks for being here. We look forward to continuing to serve our shared industry with passion, vision, and joy.