Hello! My name is Sana Colter, and I’m the Influencer and Experience-Driven Content Specialist at Capacity Interactive. Beyond CI, I’m a content creator and influencer using my platform for advocacy around musical diversity, creating educational and awareness-focused content about Black musical contributions and musical histories rarely taught in traditional settings.

I spend most of my days living and breathing arts and cultural social content, so I’ve noticed a few things. First: the days of “traditional” social ads (polished! highly produced!) are…pretty much over. Instead, creator-driven and experience-driven content are dominating ad space—and there’s one format rising above them all for nonprofit organizations (spoiler: it’s First-Person Content). To help you create the best paid content possible, I’m going to break down the latest content trends and explain why First-Person Content is a must for your organization.