You already know the “don’t put all your eggs in Meta/Google” advice is real. Diversifying your digital media mix matters.

But then someone says, “What about Reddit ads?” and you’re like… Cool. Love that. What is Reddit, exactly? Who’s it for? And why does it feel like I missed a whole internet?

This post is for you. We’ll walk through the Reddit experience in plain English—what you’ll see, what the norms are, and the handful of vocab words that make everything click—so you can read our companion post (“Why Arts Marketers Should Pay Attention to Reddit Ads”) without feeling like you need a translator.