On November 10, 2026, OpenAI announced a new feature that we think every arts and culture organization should know about: the ability to claim and manage your organization’s business profile in ChatGPT.

If you’re familiar with Google Business Profile, which allows organizations to manage how they appear in Google Search and Maps, or Google Search Console, which provides insights into how audiences discover your website through search, the concept will feel familiar. OpenAI’s new Business Hub brings elements of both to ChatGPT, allowing eligible organizations to manage their information and access new insights into how people discover them.

At Capacity, we’re cautiously excited about this development. We’ve been crying out for more meaningful data about visibility in AI search. Google has recently given us a few glimpses, including some interesting trends around AI Overviews, but we’re still missing much of the information we’d ideally want. This feels like another step in the right direction.