For a decade or more, Meta and Google were the go-to channels for arts marketers. Over the past few years, that has begun to shift, and there is data that shows that incremental ROI increases as organizations invest in up to five platforms before plateauing (per Neil Patel’s data cited in this blog post). If you’ve done the channel exploration and determined that you need to reach a very specific, niche community (or new audiences that aren’t on Meta platforms): it’s time to take Reddit seriously. 

With 178 million weekly unique visitors and year-over-year growth of 18%, Reddit has become one of the internet’s most trusted spaces for personalized recommendations and authentic conversations. And increasingly, it’s proving to be a powerful channel for arts and culture organizations looking to diversify their digital mix.