2013 Performing Arts Digital Marketing Benchmark Study

Capacity Interactive AUTHOR: Capacity Interactive
Jul 15, 2014
1 Min Read

We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations.  Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
More than 65 organizations participated representing theaters, ballet and modern dance companies, opera companies, orchestras, presenters, and performing arts centers at universities across the United States with budget sizes ranged from under $1 million to over $31 million.

Since the digital space is changing at such a quick pace, it is more important than ever for arts organizations to use data to make smarter marketing decisions.