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Events League of American Orchestras National Conference

League of American Orchestras National Conference

Join CI's Mandy Nace and Anna Scheider as they share Capacity Interactive's 2024 Cultural Compass: New Digital Benchmarks To Guide Arts And Cultural Institutions.
Thu, Jun 6 - Sat, Jun 8
Marriott Marquis Houston Houston, TX
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Your 2024 Cultural Compass:
New Digital Benchmarks To Guide Arts And Cultural Institutions

Audience behavior has changed significantly over the past few years, rendering pre-pandemic benchmarks all but obsolete. Arts organizations need updated markers to steer their digital adaptations and adjust to the demands of today’s market. Using data pulled from actual campaign results, Capacity Interactive will share brand-new digital marketing benchmarks and emerging trends for our industry, as well as address common challenges related to setting best practices for digital strategy.

Get ready to answer questions like: How do my campaign results compare to similarly-sized arts organizations? Which Google ad types are actually worth the effort? What social platforms have the most promise for cultural institutions? You’ll walk away from this session with recalibrated goals and a refined digital focus that will set you up for success in 2024 and beyond.


Meet your host
Mandy Nace
Mandy Nace
Senior Consultant
Anna Scheider
Anna Scheider
Senior Analyst
Priya Iyer Doshi
Priya Iyer Doshi
President