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Conversion Tracking 2.0

Learn how to maintain measurement in the face of pressing privacy changes.

When: May 15, 2024
Where: Virtual
Time: 12pm – 1pm ET

As the digital landscape evolves to be more privacy-conscious, traditional methods of measuring campaign performance have been threatened. There is now more to consider than just placing a pixel and measuring everything under the sun! Like the transition to iOS 14, we are experiencing a significant sea change and don’t have unlimited time to respond.

Join CI for an exclusive, clients-only livestream conversation to learn about the new best practices for measuring conversions attributed to your digital campaigns and ways in which measurement will continue to change. You’ll leave with action items that will help you and your CI team ensure your campaigns are future-proof and set up for success!

WHAT YOU’LL GET

  • Overview of changes to the privacy landscape and how they impact measurement
  • Guidance for implementing Google and Meta’s newest tracking solutions
  • Clear action items you can bring back to your team

MEET YOUR HOSTS

Ally Duffey CubiletteAlly Duffey Cubilette
Principal Consultant

Ally is a data nerd and former dancer choreographing digital experiences and strategies to support the arts. She brings over 10 years of experience in marketing and fundraising for the arts to her role as a Principal Consultant specializing in both website analytics and digital marketing. Prior to joining CI, Ally worked for several prominent modern dance companies in NYC.

 

Mandy Nace
Senior Consultant

Mandy joined the Capacity Interactive team after 20 years of digital content and strategy work in nonprofits. She’s passionate about working with arts organizations to build digital campaigns that exceed goals, engage new audiences, and leverage the power of machine learning and AI. As a former client at a major orchestra, Mandy strives to give her clients the extraordinary experience she received from her CI team.

 

Nick Nolte
Principal Consultant

Nick has helped arts organizations of all sizes and disciplines to market smarter during his last decade with CI. During this time, he’s spearheaded a variety of consulting projects across digital marketing and website redesigns, leading several consulting teams along the way. In his previous roles, Nick served NYC theatre clients while at Serino/Coyne, a Broadway advertising agency, and in fundraising at Roundabout Theatre Company and Manhattan Theatre Club.

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