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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

Cheers to Content: Inspiration from the Beer Industry for Arts Marketers
Content Creation & Strategy
Jan 15, 2026
5 Min Read
Cheers to Content: Inspiration from the Beer Industry for Arts Marketers
Some of the best marketing inspiration comes when you least expect it. For me, it came over a pint at Rhinegeist Brewery in Cincinnati in 2025. Their marketing and communications team is whip-smart and creative, and our conversation about beer and brand sparked ideas that translate beautifully to arts marketing. The big takeaway? Don’t just…
From Gemini 3 to Federal AI Policy — What Actually Matters This Month
AI
Jan 14, 2026
3 Min Read
From Gemini 3 to Federal AI Policy — What Actually Matters This Month
In this edition: it’s less about flashy demos and more about integration, readiness, and power consolidation. We’re seeing better tools — and stronger government intervention. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new…

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2026 Arts Marketing Priorities
AI, Content Creation & Strategy, Digital Advertising, Search Engine Optimization
Jan 08, 2026
9 Min Read
2026 Arts Marketing Priorities
As we kick off 2026, it’s worth pausing to ask a simple but important question: what did 2025 actually teach us about where ar…
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