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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

Arts & Culture Opportunities and AI News Hot Takes
AI
Apr 15, 2026
3 Min Read
Arts & Culture Opportunities and AI News Hot Takes
In this edition: DeVos Institute report takeaways, meta-advertising, and my take on OpenAI shuttering Sora. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new developments in the field. Sometimes, they’ll be tips on tactics,…
The Art of the Hook
Content Creation & Strategy, Digital Advertising
Apr 13, 2026
4 Min Read
The Art of the Hook
If you caught our last edition, you already know the data: book lovers are searching for immersive, atmospheric experiences at an all-time high — and arts organizations are uniquely positioned to meet that demand. The opportunity is clear. The harder question is: how do you actually reach them? That’s where the hook comes in. The…

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Arts Marketing Mythbusters
Digital Advertising, AI, Search Engine Optimization
Apr 01, 2026
4 Min Read
Arts Marketing Mythbusters
Arts marketing changes at the speed of digital—blink and you’ll miss it! As a result, it can be hard to keep up with the…
AI Usage Polls and Studies
AI
Mar 25, 2026
3 Min Read
AI Usage Polls and Studies
In this edition: an overview of three key reports and their findings from Gallup, Claude, and Harvard Business Review. This is Q…
Claude vs. the Pentagon
AI
Mar 03, 2026
3 Min Read
Claude vs. the Pentagon
In this edition: an overview of one of the biggest AI policy issues the industry has faced at a national level. This is Q&AI…
Anthropic and Google Race Forward
AI
Feb 04, 2026
3 Min Read
Anthropic and Google Race Forward
In this edition: a roundup of product updates from some of the biggest players in the space. This is Q&AI, our blog series a…
2026 Arts Marketing Priorities
AI, Content Creation & Strategy, Digital Advertising, Search Engine Optimization
Jan 08, 2026
9 Min Read
2026 Arts Marketing Priorities
As we kick off 2026, it’s worth pausing to ask a simple but important question: what did 2025 actually teach us about where ar…
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