The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

May 06, 2025

9 Min Read

What Does AI Mean for Organic Search?

It’s no surprise that AI has taken over the conversation lately—especially in SEO and content creation. It feels like everyone’s talking about it, and you’re probably already juggling the ethics, logistics, and the overwhelming pace of it all. AI’s not going anywhere, so the big question now is: what does that mean for the behemoth…

The Arts and Culture Sector is Facing a Funding Squeeze in 2025

Content Creation & Strategy, Digital Advertising, Email Marketing

May 05, 2025

7 Min Read

The Arts and Culture Sector is Facing a Funding Squeeze in 2025

This post was originally published on March 12, 2025. It was updated on May 5. If you work in arts and culture, you don’t need another headline telling you that funding is facing immense strain. Federal grants are shrinking (or cut entirely), state budgets are shifting in precarious ways, and inflation is stretching every dollar…

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Content Creation & Strategy, AI, Digital Advertising

Dec 02, 2024

7 Min Read

AI Toolkit For Arts Marketers

As arts marketers, we’re always asked to do more with less—create more content, launch more campaigns, analyze more data...

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CTA Generator

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Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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